2014

LeapFrog Learning Products Awarded The National Parenting Center's Seal Of Approval LeapPad2™, LeapsterGS™, Tag™ Get Ready for Kindergarten, Touch Magic™ Learning Bus and Touch Magic™ Counting Train recognized as top products of the year

EMERYVILLE, Calif., Nov. 28, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced five LeapFrog products won The National Parenting Center's highly coveted 2013 Seal of Approval. The next generation of the #1 kid's learning tablet, LeapPad2, the educational handheld video game system, LeapsterGS, the interactive Tag Get Ready for Kindergarten book for the #1 selling Tag™ Learn to Read System and the touch-enabled Touch Magic Learning Bus and Counting Train toys were all recipients of the prestigious seal.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

Since 1998, LeapFrog has won more than 75 Seals of Approval from The National Parenting Center, exceeding any other educational entertainment company. Testers with The National Parenting Center are comprised of parents and educators who identify the best products for parents in search of age-appropriate and engaging toys.

"LeapFrog's superb lineup of educational entertainment continues to connect with both parents and children. Parents tell us that with LeapFrog they trust their kids are staying entertained as they learn," said David Katzner, president and general partner of The National Parenting Center. "LeapPad2, LeapsterGS, the Tag Get Ready for Kindergarten book and the Touch Magic Learning Bus and Counting Train were further examples of the ingenious design and forward thinking of the LeapFrog team. Products were commended for encouraging imagination, creativity and both independent and interactive play. Year after year our parent testers are impressed and enthusiastic about LeapFrog's product line."

"The National Parenting Center is a well-regarded foundation by parents and we are honored that five of our top products have received such high recognition with their Seal of Approval," said John Barbour, chief executive officer at LeapFrog. "Our in-house team of educational experts are involved in the development and review of our learning solutions to ensure each experience is packed with quality learning, whether on a tablet, while playing a video game, reading an interactive book or exploring a touch-enabled toy. Winning this seal is a testament of our efforts to deliver top educational entertainment to every child."

About LeapPad2
LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory of LeapPad1™ (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately (MSRP $99.99, ages 3 to 9 years).

About LeapsterGS
LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new handheld video gaming system that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls (MSRP $69.99, ages 4 to 9 years).

About Tag Get Ready for Kindergarten
Tag Get Ready for Kindergarten is an interactive book designed to introduce nearly 40 essential kindergarten skills using the #1 selling Tag Learn to Read System. It includes a broad range of curriculum including science, social studies, early number sense, comparing sets, phonics and more. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. Tag Get Ready for Kindergarten is part of the Learn Through Reading series which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more (MSRP $13.99, ages 4 to 8 years).  

About Touch Magic
Touch Magic™ is a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These unique touch-enabled toys bring colorful graphics and popular kid themes together to deliver a fun, interactive experience. Touch Magic was developed with LeapFrog's learning experts to ensure the curriculum is age-appropriate for preschoolers. The Touch Magic line introduces early literacy, musical creativity, numbers and early vocabulary. The launch portfolio includes Touch Magic™ Learning Bus, Touch Magic™ Counting Train, Touch Magic™ Rockin' Guitar and Touch Magic™ Discovery Town (MSRP $21.99, ages 2 years and up).

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

MEDIA CONTACTS


Monica Ma

LeapFrog PR

510-596-3437

mma@leapfrog.com

Kathryn Green

LeapFrog PR

510-596-3405

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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