LeapFrog Products Win Highly Coveted Oppenheim Toy Portfolio Platinum Award Recognized as the best children's toys of 2013, LeapPad™ Ultra, LeapReader™ and the Learn to Write with Mr. Pencil™ Stylus and Writing App receive Platinum Awards

EMERYVILLE, Calif., Oct. 24, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced three of its products received the prestigious Platinum Award from the Oppenheim Toy Portfolio. LeapPad™ Ultra, LeapReader™ and Learn to Write with Mr. Pencil™ Stylus and Writing App were all Platinum Award recipients, the highest honor, which celebrates the most innovative, engaging new products of the year. These three products also received Special Needs Adaptable Product (SNAP) Awards from the Oppenheim Toy Portfolio. The SNAP Award recognizes products that can be used by or easily adapted for children with special needs.

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"Once again, we received extremely positive feedback from both our parent and kid testers on several new LeapFrog products," said Stephanie Oppenheim, publisher of the Oppenheim Toy Portfolio. "LeapPad Ultra, LeapReader and the Learn to Write with Mr. Pencil Stylus and Writing App received our Platinum award, the highest honor that recognizes outstanding products that are innovative, entertaining and enhance the play lives of children. Whether they were learning to read and write with LeapReader, developing writing skills with the Learn to Write with Mr. Pencil Stylus and Writing App or exploring LeapPad Ultra's extensive library of educational games and apps, all three of these products helped our testers build new skills and kept them highly engaged."

The Oppenheim Toy Portfolio, led by industry veterans Joanne and Stephanie Oppenheim, is the leading resource and guide to the best in children's entertainment. Since the founding of the Oppenheim Toy Portfolio Awards program in 1997, LeapFrog has received more than 70 awards including 22 Platinum Awards and 14 Special Needs Adaptable Products Awards.

"It is a tremendous accomplishment to have three of our learning products recognized by such an esteemed organization as the Oppenheim Toy Portfolio," said John Barbour, chief executive officer at LeapFrog. "Our talented team of designers and in-house learning experts work tirelessly to ensure every LeapFrog product delivers the highest quality educational entertainment available for every child. We are very proud of LeapPad Ultra, LeapReader and the Learn to Write with Mr. Pencil Stylus and Writing App. Each of these toys offers children unique and fun play experiences, and we expect them to top every child's wish list this holiday season. Additionally, having our products recognized with a SNAP Award for their ability to enhance play experiences for children with special needs reiterates our commitment to helping every child reach their potential."

About LeapPad Ultra
LeapPad Ultra, the ultimate learning tablet for kids, is a new kid-tough tablet that works with an extensive library of more than 800 educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts. LeapPad Ultra features a seven-inch high-resolution screen, a rechargeable battery, front and back cameras and video recorders and 8 GB of memory. LeapPad Ultra features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust (MSRP $149.99, for children 4 to 9 years old).

About LeapReader
LeapReader, the complete learn to read and write system for children, helps children build an early foundation for literacy and academic success. LeapReader's three essential experiences – learn to read, learn to write and learn through listening – teach children to sound out words and read sentences, write letters with interactive guidance, and help develop listening skills, comprehension and imagination through audio books, music and more all available in the LeapReader library of more than 150 learning experiences (MSRP $49.99, for children 4 to 8 years old).

About the Learn to Write with Mr. Pencil Stylus and Writing App
The Learn to Write with Mr. Pencil Stylus and Writing App is based on LeapFrog's popular Mr. Pencil character and introduces children to basic writing skills through more than 85 engaging activities. As they play interactive games and activities children practice writing letters, numbers and drawing shapes. This new app toy is compatible with the iPhone, iPod touch or iPad (MSRP $14.99, for children 3 to 6 years old; app included with purchase and available for download in the iTunes Store; iPhone 4, iPhone 4s iPhone 5, iPod touch 4G & iPad sold separately).

Availability
LeapPad Ultra, LeapReader and Learn to Write with Mr. Pencil Stylus and Writing App are available online and at major retail locations. For more information, visit www.leapfrog.com.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

About Oppenheim Toy Portfolio
Founded in 1989 by child development and toy experts, Joanne Oppenheim and her daughter Stephanie Oppenheim, as the leading independent guide to children's media. The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Their findings can be found at www.toyportfolio.com. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show.

Media Contacts:


Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-596-3405

mma@leapfrog.com

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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