LeapFrog Sweeps National Parenting Publication Awards LeapPad2™ kid's tablet, Tag™ Get Ready for Kindergarten book and Touch Magic™ Learning Bus honored as best learning products of the year for kids

EMERYVILLE, Calif., Oct. 30, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that numerous LeapFrog products were selected as winners in Dominion Parenting Media's annual National Parenting Publication Awards (NAPPA) competition. The recently launched LeapPad2 kid's tablet, Tag Get Ready for Kindergarten book and the innovative Touch Magic Learning Bus all received high praise.

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NAPPA, now in its 18th year, is the most comprehensive awards program and a trusted "go-to" resource for children's products. Expert judges, product reviewers, parents and kid testers evaluate hundreds of submissions annually to determine the most fun, appealing, safe, educational, age-appropriate and kid-tough products.

"LeapFrog products scored high marks and were clear winners during product testing," said Julie Kertes, general manager at Dominion Parenting Media. "Our testers loved LeapPad2 for its durable form factor and engaging content, the Tag Get Ready for Kindergarten book for its educational value and the Touch Magic Learning Bus for its innovative and kid-friendly design. Each of these products sets the standard for excellence in educational entertainment."

"We are thrilled to receive these prestigious NAPPA awards from Dominion Parenting Media," said John Barbour, chief executive officer at LeapFrog. "At LeapFrog, we believe kids learn best when they are having fun. Our team of educational experts was involved in every stage of product development to ensure each of these award-winning products is age-appropriate and engaging. We are incredibly honored that the esteemed panel of experts acknowledged our offerings as the best in children's educational entertainment."

About LeapPad2

LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately. LeapPad2 has an extensive library of hundreds of games, eBooks, videos, music and more that are carefully reviewed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

About Tag Get Ready for Kindergarten

Tag Get Ready for Kindergarten is an interactive book designed to introduce nearly 40 essential kindergarten skills using the #1 selling Tag™ Learn to Read System. It includes a broad range of curriculum including science, social studies, early number sense, comparing sets, phonics and more. The Tag library features more than 80 interactive books, puzzles, maps and more, organized by series: Get Ready to Read, Early Reading, Read on Your Own and Learn Through Reading. Tag Get Ready for Kindergarten is part of the Learn Through Reading series which is designed to help kids apply critical reading skills to explore topics like science, geography, writing and more.  

About the Touch Magic Learning Bus

Touch Magic is a new line of interactive toys that encourage learning and exploration through intuitive touch technology. The Touch Magic Learning Bus is designed to help children build a foundation for future phonics learning. Children learn about letter names and the relationship between letters and sounds as they embark on a musical journey filled with educational discovery and games. Its interactive surface with glossy, smooth graphics encourages exploration and features more than 40 touch points that allow kids to play their way through core learning skills.

Availability

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2. For more information on LeapPad2, visit www.leapfrog.com/leappad2.

Tag Get Ready for Kindergarten is priced at MSRP $13.99 (US) and recommended for children four to eight years. Tag Get Ready for Kindergarten is now available at leapfrog.com, online and at major retailers in the U.S., Mexico, Spain, France and Canada. For more information on other Tag offerings, visit www.leapfrog.com/tag.

The Touch Magic products are priced at MSRP $24.99 and recommended for children two years and up. The Touch Magic Learning Bus is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK, Ireland, France and Spain and will be available in select other countries such as the Middle East, Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries this fall. For more information on other Touch Magic products, visit  www.leapfrog.com/toys.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com

MEDIA CONTACTS



Monica Ma

LeapFrog PR

510-596-3437

mma@leapfrog.com

Kathryn Green

LeapFrog PR

510-596-3405

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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