2014

LeapFrog's Award-Winning Learning Solutions Top Amazon's Holiday Toy List LeapPad2™, LeapPad2™ Disney Princess Bundle, LeapsterGS™ and the Touch Magic™ Learning Bus recognized as the "must-have" items for kids by the world's largest online retailer

EMERYVILLE, Calif., Nov. 13, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced four of its award-winning products were named on Amazon's 2012 Holiday Toy List. Included on the prestigious list are LeapPad2, the next generation of the #1 kid's learning tablet, LeapsterGS, the ultimate learning video game system, and the Touch Magic Learning Bus, a unique touch-enabled toy. Each year Amazon evaluates thousands of products and hand-selects a final list of the most popular and top-rated items for customers.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"It is an honor to see our world-class educational entertainment products recognized on Amazon's esteemed Holiday Toy List," said John Barbour, chief executive officer at LeapFrog. "LeapFrog's learning solutions deliver life-changing experiences, and averages an amazing 4.5 stars out of five, or higher, from customers on Amazon.com. Every LeapFrog product is carefully designed and approved by our highly experienced team of educational experts to ensure they are age-appropriate and engaging. LeapPad2, LeapsterGS and the Touch Magic Learning Bus will be must-have items on every child's wish list this holiday."

LeapFrog products were honored in the following categories on Amazon's 2012 Holiday Toy List:

  • Boys: LeapPad2 (green), LeapsterGS (green) and Touch Magic Learning Bus
  • Girls: LeapPad2 (pink), LeapPad2 Disney Princess Bundle and Touch Magic Learning Bus
  • Preschool: LeapPad2 (green and pink), LeapPad2 Disney Princess Bundle and LeapsterGS (green)

About LeapPad2

LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a recharger pack, available separately. The exclusive LeapPad2 Disney Princess Bundle also features a custom Disney Princess decorated pink LeapPad2 tablet, protective carrying case, sticker sheets and seven exclusive Disney Princess digital wallpapers that allow kids to customize their tablets with the princess of their choice.

About LeapsterGS

LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls.

About the LeapFrog Learning Library

LeapPad2, the LeapPad2 Disney Princess Bundle and LeapsterGS share an extensive library of hundreds of games, eBooks, videos, music and more that are carefully reviewed and approved by LeapFrog's highly experienced team of educational experts. These include a combination of LeapFrog's top quality educational entertainment and engaging content from the biggest names in children's entertainment. LeapFrog's own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

About Touch Magic Learning Bus

Touch Magic is a new line of interactive toys that encourage learning and exploration through intuitive touch technology. With a simple tap or swipe, kids learn about letter names and the relationship between letters and sounds, a critical step in the development of early reading skills. The interactive surface has a smooth feel and features more than 40 touch points that allow kids to play their way through core learning skills.

Availability

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LeapPad2 Disney Princess Bundle is sold at MSRP $129.99 and is recommended for children 3 to 9 years. LeapsterGS is sold at MSRP $69.99 and is recommended for children 4 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2, the LeapPad2 Disney Princess Bundle and LeapsterGS are now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later this year. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit www.leapfrog.com/leappad2 or www.leapfrog.com/leapstergs.

The Touch Magic products are priced at MSRP $21.99 and recommended for children two years and up. The Touch Magic Learning Bus is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK, Ireland, France and Spain and will be available in select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian and Middle Eastern countries later this year. For more information on other Touch Magic products, visit  www.leapfrog.com/toys.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

MEDIA CONTACTS


Monica Ma

Kathryn Green

LeapFrog PR

LeapFrog PR

510-596-3437

510-596-3405

mma@leapfrog.com

kgreen@leapfrog.com

 

 

SOURCE LeapFrog Enterprises, Inc.



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