LeapFrog's Jake And The Never Land Pirates Game Wins First Ever "ON For Learning Award" From Common Sense Media LeapFrog game honored by Common Sense Media for its engaging and educational content for kids

EMERYVILLE, Calif., March 26, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced its LeapFrog learning game Jake and the Never Land Pirates received a 2013 ON for Learning Award from Common Sense Media, the national nonprofit dedicated to helping parents and teachers manage the media and technology in kids' lives. This esteemed honor is given to the top kids' media products that received the highest rating for learning potential from Common Sense Media. Jake and the Never Land Pirates is available in LeapFrog's vast library of learning games, apps, eBooks, videos, music and more for the #1 kids' learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ and LeapsterGS™.

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The Common Sense Media ON for Learning Awards celebrate the best in kids' digital media, and are based on the organization's Learning Ratings Initiative which launched this year. The Learning Ratings Initiative is designed to help parents sort through the abundance of apps, games and websites that claim to be educational and surface products that deliver on learning potential and are age appropriate based on a ratings system of "ON," "PAUSE" and "OFF." LeapFrog's Jake and the Never Land Pirates game received the initiative's highest learning rating based on robust educational research from leading experts in both education and digital media at Common Sense Media.

"It is a privilege to receive recognition for our learning solutions from such a well-recognized resource as Common Sense Media," said John Barbour, chief executive officer at LeapFrog. "Our highly experienced team of learning experts worked tirelessly to develop and design the Jake and the Never Land Pirates game to ensure it was age-appropriate for kids and provided an exciting introduction to math. Common Sense Media is a leader in identifying age-appropriate multimedia content and this award is another validation that LeapFrog learning solutions consistently deliver top-quality educational entertainment."

Jake and the Never Land Pirates is available for LeapPad learning tablets and LeapFrog learning video game systems for the three to five age group. The game is designed to provide kids an introduction to foundational math skills by distinguishing letters from numbers, sorting and classifying objects, recognizing the defining properties of shapes and counting, and comparing sets of objects as they embark on adventures with Jake and his friends. Jake and the Never Land Pirates is part of the LeapFrog library of more than 500 learning games, apps, eBooks, videos, music and more, all reviewed and approved by LeapFrog's highly experienced team of learning experts.

"Jake and the Never Land Pirates exceeded our expectations for its ability to engage and educate preschoolers about math," said Seeta Pai, vice president, research and digital content at Common Sense Media, and head of the Learning Ratings Initiative. "We were especially impressed with the variety of gameplay to keep kids engaged in their learning."

Jake and the Never Land Pirates (MSRP $24.99, for children ages 3-5) is currently available at major retail locations and at www.leapfrog.com. For more information visit www.leapfrog.com

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:


Monica Ma          

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437             

510-596-3405

mma@leapfrog.com   

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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