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LeapFrog's New LeapReader Now Available

The complete learn to read and write solution helps children build literacy skills and reading confidence through a library of more than 150 titles

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EMERYVILLE, Calif., June 27, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in learn to read solutions, today announced LeapReader, the complete learn to read and write solution for children, is now widely available online and at all major retailers nationwide. LeapReader is the next generation of learning that helps children build an early foundation for literacy and academic success. With LeapReader's three essential experiences – learn to read, learn to write and learn through listening – children learn to sound out words and practice reading sentences with physical books, write letters with interactive guidance in writing workbooks, and develop comprehension skills through audio books, music and more - all available in the LeapReader library of more than 150 titles.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"LeapFrog has been a leader in educational entertainment for 18 years and helping children learn to read has been a driving force since the beginning," said John Barbour, chief executive officer at LeapFrog. "LeapReader is a revolutionary new learning solution that engages children in the development of literacy skills by reading and writing together with physical books in a fun and engaging way. After a very successful pre-sale and selling out on our site, we are excited to make LeapReader available in time for back-to-school shopping, when parents are looking for high-quality solutions to supplement what their children are learning in the classroom."

One Solution, Three Unique Learning Experiences

The LeapReader library includes 150+ books, audio books, flash cards, maps, learn-to-write sets, music albums and trivia challenges and lets parents easily personalize their child's learning journey by choosing titles based on their reading level, favorite characters or learning style.

Learn to Read

From learning phonics skills to building reading comprehension, the LeapReader library includes a wide range of interactive books, flash cards and more that make learning to read exciting. Titles include LeapFrog's first-ever 3D book, Disney-Pixar's Monsters University, which takes children into Mike and Sulley's monster world to help them build comprehension and vocabulary skills; LeapFrog's Leap and the Lost Dinosaur book lets kids practice reading skills while they explore science and archaeology; and LeapFrog's Talking Words Factory Flash Cards set encourages children to mix and match letters to build more than one hundred words that come to life with fun audio.

Learn to Write

Developing writing skills is a core part of building literacy and research shows that children learn to read and write better when both are developed together. New interactive writing workbooks in the LeapReader library such as Learn to Write Letters with Mr. Pencil integrate reading and writing in a fun, seamless experience. As children build phonics skills, they can also learn to write letters and numbers using the correct sequence of strokes, while they receive interactive guidance and positive reinforcement. These new workbooks feature revolutionary LeapFrog Learning Paper which contains ink embedded within the page for a mess-free writing solution.

Learn through Listening

LeapReader audio books help children build listening and vocabulary skills which are essential to reading comprehension. The LeapReader library will include more than 100 audio titles including audio books, music and trivia challenges, appropriate for children ages four to eight years by the end of 2013. The offering will include popular audio books such as Clifford the Big Red Dog from Scholastic and the Magic Treehouse series from Listening Library, a division of Random House, Inc. to music albums such as LeapFrog Learning Rhythms and KIDZ BOP 24.

LeapReader holds audio for up to 40 books or 175 songs at a time, and is backwards compatible with most of the Tag library*.

Availability

LeapReader is sold at MSRP $49.99 in green and pink and is recommended for children 4 to 8 years old. LeapReader is now available in the U.S. and Australia online, at major retail locations and at www.leapfrog.com. LeapReader will be available in select countries such as New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the summer. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader.

For more information, visit www.leapfrog.com/LeapReader

*For complete list of compatible Tag books, visit leapfrog.com/LeapReader

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:

Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-596-3405

mma@leapfrog.com

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



RELATED LINKS
http://www.leapfrog.com

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