LeapFrog's New Toys Turn Mom And Dad's Phone And Tablet Into Learning Fun The Learn to Write with Mr. Pencil™ Stylus and Writing App encourages children to build writing skills while the Creativity Camera Protective Case and App helps children express their creativity.

EMERYVILLE, Calif., Aug. 28, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, is revolutionizing the toy category by offering two new innovative learning solutions that encourage learning as they play, and turns their parents' Apple mobile devices into the ultimate learning tools. With the Learn to Write with Mr. Pencil Stylus and Writing App, children are encouraged to practice handwriting as they explore the town of Doodleburg with Mr. Pencil and friends. The Creativity Camera Protective Case and App encourages children to express their creativity through activities and gameplay designed to inspire little photographers.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"The new LeapFrog app toys offer children unique learning and play experiences on smartphones and tablets, two form factors that have become increasingly common in their households," said Greg Ahearn, chief marketing officer at LeapFrog. "Children are now familiar with these tech products as they have become more popular with their parents. Our new app toys offer parents a safe way for their child to explore these technologies while incorporating engaging and age-appropriate educational content, whether they are learning to write letters, numbers and shapes with Mr. Pencil, or expressing their creativity through photography with the Creativity Camera."

Children Practice Writing Skills with Mr. Pencil
The Learn to Write with Mr. Pencil Stylus and Writing App is based on LeapFrog's popular Mr. Pencil character and teaches introductory writing skills on an iPhone, iPod touch or iPad. The included app features interactive games and activities that encourage children to practice writing letters, numbers and drawing shapes by providing instant accuracy feedback using the Mr. Pencil stylus.  

Children explore writing as they help Dot and Dash decorate and prepare 24 parade floats for Doodleburg's Art Appreciation Day parade. As children play through the game in the popular LeapFrog town of Doodleberg, they will unlock more than 85 different learning activities. Additionally, they will practice letter shapes, letter sounds, numbers and counting.

Children Express Their Creativity Though Photography
The new Creativity Camera Protective Case and App, developed in collaboration with the award-winning global design firm IDEO's Toy Lab, introduces children to photography and encourages them to create and express their creativity. The Creativity Camera encourages children to embark on a photography adventure and explore their imagination through a tool that wraps around their parents iPhone or iPod touch, making it the ultimate camera.

The included app brings together physical and digital experiences to offer enhanced game play that lets children pretend to be a real photographer, and go on game missions to practice their letters, colors and vocabulary. The Creativity Camera features six modes: Camera, Gallery, Creativity Center, Silly Faces, Photo Missions and PeekABug Catch. Through these modes children can take and edit photos to make silly pictures, go on photo missions to create special albums, and even play an augmented reality game.

Availability
Learn to Write with Mr. Pencil Stylus and Writing App (MSRP $14.99 for children 3 to 6 years old, app included and available for download in the iTunes Store) works with iPhone 4, 4s and 5, iPod touch 4 and 5, iPad 1, 2, 3 and Mini (sold separately). The Creativity Camera Protective Case and App (MSRP $19.99 for children 3 to 6 years old, app included and available for download in the iTunes Store) works with iPhone 4, 4s, 5 and iPod touch 4G (sold separately). Both are currently available online and at major retail locations in the U.S., U.K. and Canada, and will be available in Australia, New Zealand, South Africa and the Middle East this fall. For more information, visit www.leapfrog.com/toys.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple, Inc.

Media Contacts:

Monica Ma 

Kathryn Green

LeapFrog Enterprises, Inc.

 LeapFrog Enterprises, Inc.

510-596-3437

 510-596-3405

mma@leapfrog.com

 kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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