LeapPad™ Ultra Tablet Selected To The Kmart® Fab 15 Top Holiday Toy List LeapFrog's LeapPad Ultra, the ultimate kids' learning tablet, chosen as one of the must-have toys this holiday season

EMERYVILLE, Calif., Sept. 18, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in children's tablets, today announced that Kmart's prestigious Fab 15 holiday toy list has named LeapPad™ Ultra one of the hottest children's items this holiday season. LeapPad Ultra, the ultimate learning tablet for kids, combines a kid-tough design with a library of more than 800 fun and engaging content experiences that have been designed or approved by LeapFrog's learning experts.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)  

"It is a tremendous honor to be selected as the only children's tablet on Kmart's highly competitive and coveted Fab 15 holiday list," said John Barbour, chief executive officer at LeapFrog. "Children learn best when they are having fun, and LeapPad Ultra is filled with nutritious learning while delivering fun and engaging play experiences for children."

Continues Barbour, "LeapPad Ultra is the perfect combination of a kid-tough tablet, the most engaging and fun educational content, and a kid-safe web content solution making it the absolute best option for parents looking to provide their children with a tablet experience. It is sure to be at the top of every child's wish list this holiday."

This is the third consecutive year that Kmart has recognized LeapFrog's award-winning LeapPad tablets on its Fab 15 list. The Fab 15 list represents the ultimate list of toys that kids want and provides parents and gift-givers with an easy holiday shopping tool.

"LeapFrog's tablets have always been one of our strongest holiday products and this year's LeapPad Ultra is one of our favorites," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. "LeapPad Ultra is the only children's learning tablet to offer such an extensive learning library in addition to great new features and a high-tech design that every child craves. We expect that it will be a top pick with our Shop Your Way members and their kids this holiday season."   

The new LeapPad Ultra is kid-tough and works with LeapFrog's extensive library of more than 800 fun, safe and educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts. 

LeapPad Ultra also features a kid-safe web content experience, LeapSearch™, created in partnership with Zui™, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers a LeapFrog-quality internet content experience that parents can trust. In addition, LeapPad Ultra's peer-to-peer technology showcases new educational gaming innovations with multiplayer collaborative and fast-action gameplay that auto-adjusts to each child's learning level. 

Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog's learning experts, and available in the LeapFrog App Center for LeapPad Ultra. LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

Availability
LeapPad Ultra will be sold at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra is now available at leapfrog.com, online and at major retailers. For more information, visit www.leapfrog.com/LeapPadUltra

For more information on the Kmart Fab 15 list visit http://www.kmart.com/fab15.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

MEDIA CONTACTS


Monica Ma

LeapFrog PR

510-596-3437

mma@leapfrog.com

Kathryn Green

LeapFrog PR

510-596-3405

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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