NEW YORK, July 28, 2016 /PRNewswire/ -- PR and marketing professionals are constantly striving to increase brand exposure through earned media, and often find it challenging to do so. A Satellite Media Tour (SMT) can help communicators reach morning talk shows, local TV news programs, national radio and even bloggers. All that's needed is a good story with a visually compelling "news you-can-use" angle.
Media Tour Boot Camp: What to Know to Get Your Story on TV & Beyond examines satellite media tours' impact on multichannel campaigns. This new guide from PR Newswire and MultiVu walks through every step in hosting a satellite media tour, including:
- The audience SMTs reach;
- The types of stories that perform best; and
- How to time an SMT for peak performance.
Adding satellite media tours to a multichannel promotion strategy can give communicators an opportunity to reach a broad audience while creating buzz around their brand.
Download the article here.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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Vice President, Strategic Communications & Content
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