NEW YORK, July 17, 2014 /PRNewswire/ -- Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, today announced the appointment of Lee Peters as Senior Vice President, Strategic Marketing for Scholastic Education.
Based in New York and reporting to Margery Mayer, President of Scholastic Education, Peters will be responsible for helping shape the strategic direction of the division by guiding marketing and messaging across multiple major product lines within a unified Scholastic Education brand. He will work closely with the Scholastic Education leadership team to drive a unified brand message, stay apprised of funding opportunities, build strategic partnerships, and elevate the company's profile in new markets. Lee will work directly with the marketing and sales teams to expand the use of digital marketing strategies and improve field support through the use of new technologies, tactics, and tools.
Lee brings 20 years of education and technology industry experience to Scholastic, having served as a senior business leader and global marketing strategist working for and with prominent organizations including Pearson, Microsoft, Certiport, Adobe, Sun Microsystems, and ETS. Most recently, Lee was Vice President of Strategic Marketing, North America, for Pearson Education, Inc., where he led the vision and execution of multiple strategy, marketing, data, and integrated project and product teams focused on increasing market and revenue share and unifying brand and message. As part of this work, Lee successfully established a more data-driven sales and marketing strategy that resulted in significant lead generation improvement and revenue growth.
In making the announcement, Margery Mayer, President of Scholastic Education, said: "With the Education division poised for continued growth following last spring's successful launch of five major new technology programs, Lee brings the right skill set to drive the messaging and brand strategies that will help us knit together our print and technology programs and our services and professional development products under a cohesive brand identity to better serve our expanding customer base."
Lee earned a BA in Literature/Communications from Hobart College, an MA in Philosophy/Communications from Drew University, and has almost completed his Ph.D. in Philosophy from Drew.
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SOURCE Scholastic Inc.