Left TWIX® Sets Out To Confirm It Is America's Favorite TWIX®

- Encourages Fans to Taste and Vote in Nationwide Taste Tests Rivaling Main Opponent -

Mar 08, 2016, 13:30 ET from Mars, Incorporated

HACKETTSTOWN, N.J., March 8, 2016 /PRNewswire/ -- Today, Mars Chocolate North America announced Left TWIX® is embarking on an ambitious mission to prove they're America's favorite TWIX®, as they square off with their rival and launch a nationwide taste test asking fans to Taste and Vote for their favorite side. Although to be frank, Left TWIX® thinks that this contest is completely unnecessary since we all know who is going to win anyway.

Fans are encouraged to take the taste test and cast their vote using #LeftTWIX on Instagram and Twitter – (obviously no one will need the other hashtag once they try Left TWIX®'s rich, flowing caramel on cookie, bathed in chocolate). Fans can also Taste and Vote over the next several months at official Left TWIX® taste tests taking place at several music festivals and events throughout the country. The taste tests will begin in March at the Westwood One (WWO) "NASH Live in Austin" event during Music Week at South by Southwest (SXSW) in Austin, Texas. 

"This is the year the rivalry looks to the fans to Taste and Vote and ultimately declare America's favorite TWIX®," said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. "Fans can keep up with the campaign at TWIX.com, which will include live updates from both sides, a color coded map showing how each side is polling, as well as real-time social feeds."

The taste test will come to an end in September when Left TWIX® will certainly be crowned the best TWIX® in America (although there's no reason the coronation can't take place today). With the win, a limited supply of Left TWIX® only promotional packs will be available, and two Left TWIX® bars will be side by side without interruption from the right.

Below is the complete taste test schedule where fans can go and cast their vote for #LeftTWIX.

2016 Left TWIX® Taste Test Campaign Schedule

EVENT

DATE

NASH Live in Austin at SXSW

March 16, 2016

KROQ Party House at Coachella

April 15-17, 2016

Wango Tango

May 14, 2016

KTUphoria

June 4, 2016

2016 Warped Tour

June 24-August 13, 2016

RUIDOFEST

July 8-10, 2016

Lollapalooza After Party

TBD

Made In America

September 3-4, 2016

Music Midtown

September 16-17, 2016

iHeartRadio Music Festival

September 23-24, 2016

 

Digital video ads were created by BBDO New York. View the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix, or at www.TWIX.com where fans can track the progress of the Taste and Vote Left TWIX® taste tests.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

 

Video - https://youtu.be/dJtpkiF8b7E  
Photo -  http://photos.prnewswire.com/prnh/20160308/341774LOGO

 

SOURCE Mars, Incorporated



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