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Legends Hospitality Sets Super Bowl Record for Food & Drink Spend at $89 per Capita

 

ARLINGTON, Texas, Feb. 8, 2011 /PRNewswire/ -- The 103,219 football fans and other attendees came to Cowboys Stadium for Super Bowl XLV hungry for more than just a good game; they came with a voracious appetite. Legends Hospitality, the concessions and catering firm for Cowboys Stadium, today announced that more money was spent in one day on food and drink at Super Bowl XLV than ever before in the event's 45-year history. At $89 per person, this number far surpassed last year's per capita record of $75 set at Super Bowl XLIV in South Florida.

Legends Hospitality's Super Bowl XLV per-capita spend is also believed to be the highest ever for a professional sporting event.

"For a truly great fan experience you need outstanding food and beverage - quality delivered in a timely, organized manner," said Mike Rawlings, Chairman & CEO of Legends. "Legends Hospitality helped ensure Super Bowl XLV fans had an excellent experience."

Legends Hospitality provided Super Bowl XLV fans tasty fare like Texas-sized 16-ounce burgers, Bent Buckle chili, Texas fried turkey sandwiches and dry-aged steak sandwiches complemented by over 100,000 pastries prepared onsite. Fans could choose from 40 different menus at 910 food stations ensuring that there was something for everyone.

About Legends Hospitality

Legends Hospitality, LLC, the premier provider of hospitality and merchandising services, was founded by the New York Yankees Baseball Club, the Dallas Cowboys Football Club, Goldman Sachs and CIC Partners. Headquartered in Newark, New Jersey, Legends operates, promotes and develops a broad range of catering, concessions, retail merchandising and other facility management services for sports, entertainment and recreational facilities. For more information, please visit Legends' website at www.legendshm.com.

SOURCE Legends Hospitality, LLC

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