LEGO Group and Disney Consumer Products Announce Building Sets Inspired by Pirates of the Caribbean Films
BILLUND, Denmark, Nov. 18, 2010 /PRNewswire/ -- The LEGO Group and Disney Consumer Products today announced an upcoming collection of LEGO® brand Pirates of the Caribbean construction toys that will set children's imaginations sailing on thousands of build-and-play adventures. Scheduled to launch in spring 2011, eight new building sets will bring the action, stories and characters of the entire series of Pirates of the Caribbean films to life in LEGO form, including the spring 2011 premiere of the fourth installment, "Pirates of the Caribbean: On Stranger Tides."
"The Pirates of the Caribbean franchise is a classic favorite among families and children around the world," said Jill Wilfert , vice president licensing & entertainment at The LEGO Group. "The pirate theme is always a strong player in the LEGO portfolio, and the Pirates of the Caribbean brand offers the quintessential pirate experience with familiar characters, stories and scenes, allowing us to develop even more authentic and exciting models for children and collectors."
"Collaborating with The LEGO Group on the Pirates of the Caribbean franchise is sure to be another great example of how together, we merge timeless characters and stories with a versatile play pattern to create exciting ways to play for children and fans of all ages," said Vince Klaseus , senior vice president of global toys, Disney Consumer Products. "We look forward to giving children a chance to recreate the adventures from the big screen, while adding their own creative twists and ideas through LEGO building."
In a companion release today, Disney Interactive Studios, TT Games and the LEGO Group announced that LEGO Pirates of Caribbean: The Video Game is scheduled for release on multiple video game platforms in May 2011.
About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group.
SOURCE The LEGO Group
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