2014

LEGO® Legends of Chima™ Races onto Shelves In 2013 World's leading construction toy brand introduces new property that soars into action with Speedorz™ vehicles, construction sets, buildable figures, board games, serial content and digital gaming

ENFIELD, Conn., Jan. 2, 2013 /PRNewswire/ -- LEGO Systems, Inc. today announced LEGO® Legends of Chima™, an original LEGO property set in a mythical land of magical animal tribes who compete for CHI, a valuable energy source which gives them extraordinary powers over one another. The story comes to life through a universe of products across the company's entire play system including classic building sets, collectible social competition kits, buildable figures and board games, and will be fueled by digital gaming.

"Building upon our success with developing rich and immersive original storylines, most notable the recent Ninjago phenomenon, we're excited to launch a whole new world in LEGO Legends of Chima to spark any child's imagination and invite them to the world of LEGO building," said Soren Torp Laursen, president of LEGO Systems, Inc. "Based on the reactions we saw through our research, there is no doubt that our immersive approach to original properties will once again inspire, engage and thrill children who love to build and play with great stories."

Story

Chima is a magical land that is ruled by tribes of highly-advanced animals who walk, talk, drive vehicles and live in castles and forts. Two of the characters were best friends, but misunderstandings challenged their friendship and they now compete for CHI, a valuable natural resource that is a powerful element and source of life. Only a few brave heroes in Chima understand the true nature of CHI and their stories, and the stories of those who seek to destroy them, are known as The Legends of Chima.

Building Sets

Seven richly detailed building sets inspired by the property are available now and range in price from $14.99 to $79.99. In August, the company will introduce six constructible LEGO Chima action figures for $14.99 each and four additional building sets, ranging in price from $24.99 to $119.99.  

Speedorz™: Social Competitive Play

Children can challenge friends, earn CHI and increase strength and power as they go from one obstacle to the next with the new line of Chima Speedorz. Build the Chima Speedorz and various obstacle courses, then pull the new ripcord to launch them. Players earn CHI crystals from their opponents by using the enclosed game cards. Six collectible Speedorz construction sets are available now, with more slated to launch in March, June and September. Each includes a new LEGO flywheel base with ripcord, minifigure, CHI crystals, assorted LEGO pieces and a set of trump cards at a suggested price of $14.99.

Gaming

To extend the story and action play to fun for the whole family, a LEGO Chima constructible board game will be available in August for $19.99

In a related announcement, Warner Bros. Interactive Entertainment today announced three LEGO Legends of Chima videogame titles. Available now on LEGO.com and iOS devices is LEGO Legends of Chima™: Speedorz™, a free-to-play racing minigame. A LEGO Legends of Chima™: Laval's Journey will be available for the Nintendo DS™ hand-held system, the Nintendo 3DS™ hand-held system and for the PS®Vita system this summer. Additionally, LEGO Legends of Chima™ Online, a free-to-play, online immersive world game, is scheduled to launch later in the year.

For more information, visit LEGO.com/CHIMA

About the LEGO Group

The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children.  The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com.

LEGO and the LEGO logo are trademarks of The LEGO Group.  © 2013 The LEGO Group.

MEDIA CONTACT:
Amanda Santoro, LEGO Group
860-763-7834 / amanda.santoro@LEGO.com

SOURCE LEGO Systems, Inc.



RELATED LINKS
http://www.lego.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.