LEGO Systems Makes Debut Appearance at New York Comic-Con -World's leading construction toy brand announces new theme and unveils playsets from popular licensed properties-

NEW YORK, Oct. 11, 2012 /PRNewswire/ -- COMIC-CON -- LEGO Systems, Inc., the world's leading construction toy manufacturer, kicked off its first official presence at New York Comic-Con today by unveiling new sets and exclusive giveaways for fans of all ages. Never-before-seen introductions include LEGO® Teenage Mutant Ninja Turtles™, a recently announced play theme slated to launch in January 2013. Two of the sets from the much-anticipated LEGO The Hobbit™ collection, launching this December, will also be unveiled. Also on display are construction sets and new video content from popular LEGO Super Heroes: MARVEL™, LEGO Super Heroes: DC Universe™ and LEGO Star Wars™ properties. Because no LEGO experience is complete without a hands-on building activity, show attendees are invited to help assemble a 7.5 foot-tall mystery mosaic at booth #1538 of the Jacob K. Javits Convention Center, October 11-14.

"The overlap of comic and LEGO fandom is pure magic that makes translating favorite characters and stories into LEGO form such an engaging moment, so we're thrilled to bring a one-of-a-kind LEGO experience for the first time to New York Comic-Con," said Michael McNally, brand relations director, LEGO Systems. "The announcements, product reveals and content premieres we have scheduled, punctuated by an interactive building event and life-sized LEGO models, will make the LEGO brand a memorable stop for fans of all ages."

LEGO Teenage Mutant Ninja Turtles™
On Thursday, October 11th LEGO Systems will provide a first glimpse into the 2013 LEGO Teenage Mutant Ninja Turtles™ collection by unveiling one construction set and the four turtles in their LEGO minifigure forms. Fans will have a chance to win an exclusive minifigure character in a special raffle beginning on Thursday at 4 p.m. and again Friday and Saturday at 11 a.m.  

LEGO The Hobbit™
Following the first set reveal of the LEGO The Hobbit™ collection at San Diego Comic-Con, LEGO Systems will debut more LEGO stops on the "unexpected journey", showing fans two additional LEGO The Hobbit sets on Friday, October 12th in advance of the entire collection launching this December. An exclusive minifigure giveaway will take place Friday and Saturday at 4 p.m. Life-sized models of actors Martin Freeman as Bilbo Baggins and Sir Ian McKellen as Gandalf the Grey provide memorable photo ops, along with a contest and chance to sample the game play of LEGO Games: The Hobbit: An Unexpected Journey™, the new board game that launched on October 1. A Facebook contest surrounding the new game launched October 8. Like the brand at www.facebook.com/LEGOGames to learn more.

LEGO Super Heroes
Following the wildly successful 2012 launch of LEGO Super Heroes: DC Universe™, fans will preview the first construction set in the 2013 line as well as have a chance to see a LEGO Super Heroes: DC Universe 3-D mosaic featuring iconic images of Wonder Woman™, Batman™ and Superman™. Also the grand prize winner of the LEGO Super Heroes: DC Universe video contest will be announced on Saturday at 1 p.m. with a premiere of the video that garnered a prize package of $15,000 and a trip to New York Comic-Con premieres.

Attendees will also get a peek of a new LEGO Super Heroes: MARVEL™ set that launches in 2013, while a life-sized LEGO model of the Hulk™ – standing 7-feet high – will dominate the show floor. The grand prize winner of the LEGO Super Heroes: MARVEL™ video contest will be announced on Saturday at 5 p.m. with a premiere of the video that garnered a prize package of $15,000 and a trip to the show.  

LEGO Star Wars™
Fans will have a chance to purchase one of only 1,000 limited edition, individually numbered New York Comic-Con LEGO Star Wars™ exclusive items – a tin that features all the pieces and instructions to assemble a Chibi Landspeeder and a Luke Skywalker minifigure. A quantity of the limited edition collectible will be available for sale each day of the show on a first-come-first-served basis. A life-sized LEGO Darth Maul model will also be on display throughout the course of the show.

About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children.  The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough."  Visit the virtual LEGO world at www.LEGO.com

LEGO and the LEGO logo are trademarks of the LEGO Group.  ©2012 The LEGO Group.

© Warner Bros. Entertainment Inc.  All rights reserved.  THE HOBBIT: AN UNEXPECTED JOURNEY, The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.

BATMAN, SUPERMAN, WONDER WOMAN and all related characters and elements are trademarks of and © DC Comics.
(s12)

TM and © 2012 Marvel and Subs.

© 2012 Lucasfilm Ltd. & TM. All rights reserved.  

MEDIA CONTACTS:
Amanda Santoro, LEGO Systems, Inc.
860-299-6954 / amanda.santoro@lego.com
Ashley Edwards, Flashpoint PR
775-229-2649 / edwards@flashpointpr.com

SOURCE LEGO Systems, Inc.



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