NEW YORK, Feb. 10, 2016 /PRNewswire/ -- ROAR, a Publicis Groupe Solution, formally announced today that Leigh Baker has joined its team as Executive Vice President (EVP), Managing Director. In this new role, Baker will work to integrate digital strategy with brand thinking and creative across the agency's JPMorgan Chase (Chase) business. He'll also focus on growing and developing ROAR's capital, value proposition and people.
ROAR has been Chase's digital partner since 2013 and — using Publicis Groupe's "Power of One" business model — is breaking down silos within the Publicis brands. Under Baker's leadership, ROAR will be partnering with Saatchi & Saatchi, who handles the brand advertising work for the client's credit card business, creating the most value possible for Chase.
"We are thrilled to have Leigh join the ROAR team," said Sean Reardon, CEO of the New York-based agency. "His exceptionally varied background encompasses working across brand and digital agencies. This holistic point of view will prove invaluable — especially when it comes to connecting the dots across disciplines and advancing our contribution to client marketing practices."
A strategic leader, Baker has more than 20 years of agency experience as a department head, running both global and local client businesses in London and New York. He most recently served as a business development consultant for Vans General Store, a creative collective founded by former Mother executive Scott Carlson and American actor and producer Liev Schreiber. Prior to that, Baker spent considerable time at TBWA\Chiat\Day New York, SapientNitro and Publicis, where he led efforts across brands like Accenture, BNY Melon, The Coca-Cola Company, MARS Confectionary and Nestlé.
"It is rare for a client to have both its digital and brand agencies talking," said Brent Smart, CEO, Saatchi & Saatchi New York. "In this hybrid role, Leigh will not only facilitate the conversation, but he will also make sure both agencies are strategically and seamlessly aligned."
Leigh shares Reardon's and Smart's enthusiasm. "I am excited for the opportunity that the ROAR model presents," he commented, "especially with the added connection to Saatchi. With Sean, Brent and team, there is a real chance to create enormous client value and build something special."
About ROAR (www.roargroupe.com)
ROAR is a Publicis Groupe Solution where Strategy, Creative, UX, Media and Analytics shed silos to form a single team — with singular results. Roar is headquartered in New York and has additional presence in Atlanta. ROAR's client roster includes JPMorgan Chase, Arby's, Google and Hook & Albert.
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