Lenox Corporation and David's Bridal Enter Into an Agreement Awarding Lenox the Exclusive Tabletop Partnership For David's Bridal
BRISTOL, Pa., Oct. 3, 2011 /PRNewswire/ -- Lenox Corporation announced today that it has entered into a new partnership agreement with David's Bridal to become the tabletop brand of choice for brides-to-be. The partnership between Lenox Corporation, which is the largest upstairs tabletop vendor in the country, and David's Bridal, the nation's leading bridal and special occasion authority with more than 300 stores in the U.S., Canada and Puerto Rico, will provide customers with a one-stop shopping resource for all of their dining and entertaining needs.
Lenox Corporation was granted the exclusive rights to market to all of David's Bridal's registered brides the Lenox bridal collections, which include fine bone china and casual dinnerware, extensive collections of stemware and flatware, entertaining serveware and occasion giftware.
"As an American company, celebrating more than 120 years of American design and craftsmanship, we couldn't be more thrilled to partner with another iconic American brand," states Lester Gribetz, President of Lenox Corporation. "David's Bridal's demographic is closely aligned with that of the Lenox brand providing Lenox with a wonderful opportunity to broaden our reach and connect with more bridal registry customers. We are privileged to be the tabletop authority of choice helping David's Bridal brides register for a world of entertaining possibilities," adds Gribetz.
Lenox will romance every bride who registers at a David's Bridal store with a great bridal brochure showcasing the many registry options available in dinnerware, stemware, flatware and entertaining serveware. Additionally, Lenox will provide informative and fun bridal registry tips designed to make the registry process a more enjoyable experience. Implementation of the partnership will begin this October 2011.
About Lenox Corporation
Lenox Corporation is the market leader in quality tabletop and giftware. The company markets its products under the Lenox, Kate Spade, Donna Karan Lenox, Marchesa by Lenox, Dansk and Gorham brands and offers exquisite choices for today's brides. Lenox is the market destination for bridal, entertaining and all occasion gift giving. Visit www.lenox.com for more information. Become a fan of Lenox on Facebook, www.facebook.com/Lenox, or follow their experts on Twitter at www.twitter.com/Lenox_Corp.
About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 50% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.
SOURCE Lenox Corporation
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