BRISTOL, Pa., Nov. 12, 2013 /PRNewswire/ -- Lenox, America's leading brand of fine china, announces a new advertising and marketing campaign – "Lenox, Where Entertaining is @". The new multi-platform campaign, which comes to life through various print and digital vehicles, inspires, educates and provides expert tips on how to entertain at home with your own personal style.
With its positioning line, Where Entertaining is @, the campaign will artfully communicate through memorable how-to videos and beautiful visual layouts accompanied by informative text, that Lenox is the one-stop shopping and gifting resource for consumers who want to entertain at home. More than simply advertising key products, the new Lenox campaign will engage consumers with an incredible array of exclusive recipes, expert tips and unique product suggestions geared toward deepening our customers' relationship with the Lenox brand while inspiring them to entertain at home with confidence and style.
Lenox partnered with two industry experts -- entertaining connoisseur Andrea Correale, founder of NYC's Award Winning Catering Company, Elegant Affairs; and influential and respected interior designer and lifestyle authority, Michael Tavano whose work has appeared in Elle Decor and Bon Appetit, among others. Together the pair bring the campaign to life while also creating videos for use with key retail partners and to be featured on a new entertaining-themed section of the Lenox Website – Lenox.com/EntertainingUSA. Additionally, the exclusive entertaining tips, including recipes and decorating suggestions incorporating Lenox products will be distributed via Lenox social media outlets including Twitter, Facebook, Pinterest and YouTube. The content is designed to live in the dot com and social media spheres and become an ongoing resource for Lenox customers to access the latest product introductions, trends and innovative ideas for home entertaining.
From casual and intimate gatherings to pull-out-all-the-stops formal gala occasions, Lenox offers the widest range of products relevant to the way Americans entertain today. Lenox has everything customers need to create stylish table settings that make every event a treasured memory. Lenox is the only American brand that has built a 125-year history of trust with generations of consumers offering unrivaled artistry and superior craftsmanship that make Lenox the premiere market destination for entertaining, bridal and gifting. In addition, Lenox is the only manufacturer of fine bone china in the United States and has been chosen to provide the White House dinnerware for numerous presidential services.
This new Where Entertaining is @ campaign is the start of many exciting things for Lenox. Now, more than ever, the brand will be the first name consumers turn to when they think of home entertaining. Among all brands looking to capitalize on today's trend to spend more leisure time at home, only Lenox is Where Entertaining is @.
About Lenox Corporation
Lenox Corporation is the market leader in quality tabletop, giftware and collectibles. The company is celebrating a landmark 125th anniversary in 2014 and markets its products under the Lenox, Donna Karan Lenox, Marchesa by Lenox, kate spade new york, Dansk and Gorham brands. Lenox is the market destination for bridal, entertaining and all occasion gift giving. Visit www.lenox.com for more information. Become a fan of Lenox on Facebook, www.facebook.com/Lenox, or follow their experts on Twitter at www.twitter.com/Lenox or on Pinterest at http://www.pinterest.com/lenoxusa.
Video with caption: "Lenox: Where Entertaining is @." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM15558-20131112-1.mp4
Image with caption: "Lenox: French Perle." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15558-a
Image with caption: "Lenox: Gilded Tapestry." Image available at: http://photos.prnewswire.com/prnh/20131112/MM15558-b
SOURCE Lenox Corporation