CHICAGO, June 22, 2016 /PRNewswire/ -- Leo Burnett Madrid secured a Grand Prix in the Cyber category for the Spanish Lottery's animated short film "Justino" at the 63rd Cannes Lions International Festival of Creativity. See the winning work here: https://youtu.be/tY3vQTrCn7I
"We feel incredibly lucky and privileged to have a client that had the bravery to bring 'Justino' to life. We will always be thankful for such a gift," said Juan Garcia-Escudero, general creative director of Leo Burnett Madrid.
The animated film features a security guard working the nightshift at a mannequin factory who creates comical and touching situations with the figures to interact with his daytime colleagues, whom he never encounters. This campaign kicked off the annual Christmas Lottery in Spain, a national tradition since 1812, by delivering the message, "There's no bigger prize than sharing." It almost instantly became the No.1 trending topic on Twitter in Spain and eventually No. 5 in the world, with more than 1 million video views in its first 24 hours. The campaign increased the average Christmas lottery spending to an amazing 55 euro per person, while increasing sales for a second year in a row.
"To win the highly coveted Cannes Grand Prix in Cyber is an outstanding achievement. It demonstrates magic, the alchemy of creativity and technology," said Publicis Communications Global Creative Chairman and Leo Burnett Worldwide Chief Creative Officer Mark Tutssel. "I am delighted for Leo Burnett Madrid. This is a rare Grand Prix for Spain."
This recognition marks the seventh Cannes Lions Grand Prix in the past three years for the global agency network. This year, Leo Burnett also won a Glass Lion for Kafa's "Legally Bride" by the network's Beirut office. This is the third Glass Lion for Leo Burnett since its inception last year.
Leo Burnett Chicago's "VanGoghBnb" for the Art Institute of Chicago continues to win Lions across categories. Today, the campaign added three more, a gold in Cyber and two silver in Media, totaling 14 Lions to date with seven gold and seven silver. Additional categories include Direct, Promo & Activation, Outdoor, Design and Public Relations.
Samsung, the Cannes Lions Creative Marketer of the Year, has earned 12 Lions for Leo Burnett campaigns to date, including:
- Six for Leo Burnett Sydney's "brainBand" in Promo & Activation (2), Health & Pharma, Digital Craft (2) and Creative Data
- Three for Leo Burnett Sydney's "Celebrity Tantrum" in Promo & Activation, Media and Mobile
- Two for Leo Burnett Budapest's "#SeeColors" in Digital Craft and Mobile
- One for Leo Burnett Chicago's "Voices of Life" in Cyber
This is the third time in the past four years a Leo Burnett client has been named Cannes Lions Creative Marketer of the Year. Past winners are Coca-Cola (2013) and McDonald's (2014).
Keep up with Leo Burnett at Cannes at http://leoburnett.com/ and use #LeoCannes on social media channels.
About Leo Burnett
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Firestone, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2015, Leo Burnett was named "Network of the Year" at the International ANDY Awards and ADC Awards. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett
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SOURCE Leo Burnett