2014

Leo Burnett Worldwide Named YoungGuns' "Network Of The Year" For Second Year In A Row Leo Burnett Toronto Honored as "Design Agency of the Year;" Agency Network Wins 17 YoungGuns Awards

CHICAGO, Dec. 18, 2012 /PRNewswire/ -- Last night at the 2012 YoungGuns International Awards, Leo Burnett Worldwide was recognized as "Network of the Year" for the second consecutive year. Leo Burnett Toronto also won the coveted title of "Design Agency of the Year."

The global award show honors young and emerging creative talent in the advertising and communication industries. The "Network of the Year" award recognizes the best young commercial practitioners and students across advertising, communication, design, digital, creative, media and public relations fields from around the world.

"The YoungGuns competition identifies tomorrow's world thinkers and the leaders of our industry," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "The young talent recognized are the ones that will transform communications with their world-class, category defying ideas."

Leo Burnett Worldwide won 17 YoungGuns Awards – one Gold, four Silver and 12 Bronze. Leo Burnett Milan's "The Beauty of a Second" campaign for Montblanc – one of the network's most awarded campaigns this year – won Gold in the Branded Content category.

Leo Burnett Toronto continues to dominate the design space. In addition to winning YoungGuns' "Design Agency of the Year," the agency was honored with four Bronze awards. In early November, the Advertising & Design Club of Canada also recognized Leo Burnett Toronto as the "Design Agency of the Year."

In total, eight global offices, including Chicago, London, Madrid, Milan, Mumbai, Singapore, Sydney and Toronto, contributed to the overall network performance.

Established in 2001, YoungGuns International recognizes ideas and young talent. All the awarded ideas have been created and executed by professionals under 30 years of age. The annual show identifies a generation of not just ideators and creators, but also makers. The awards are judged by a panel of young, ambitious creative professionals from around the globe.

Leo Burnett Worldwide's 2012 YoungGuns International awards include:

Gold

  • Montblanc "The Beauty of a Second" – Branded Content (Leo Burnett Milan)

Silver

  • Pantone "Pantone Queen" – Direct (Leo Burnett London)
  • Montblanc "The Beauty of a Second" – Branded Entertainment (Leo Burnett Milan)
  • Montblanc "The Beauty of a Second" – Branded Content (Leo Burnett Milan)
  • Diageo Bundaberg Rum "Catfish, Pig, Butterfly" – Art Direction (Leo Burnett Sydney)

Bronze

  • Door Step School "Ink Pad" – Field Marketing (Leo Burnett Mumbai)
  • McDonald's "Next Stop" – Outdoor/Transit (Leo Burnett London)
  • Diageo Bundaberg Rum "Catfish" – Cinema (Leo Burnett Sydney)
  • Diageo Bundaberg Rum "Catfish" – Special Effects (Leo Burnett Sydney)
  • Montblanc "The Beauty of a Second" – Best Use of Content (Leo Burnett Milan)
  • Raising the Roof "The Street House" – Best Event or Activation (Leo Burnett Toronto)
  • Peace One Day "Recipeace Broadsheet" – Design (Leo Burnett Chicago)
  • Patissier "Cake-Mouflage" – Packaging Design (Leo Burnett Singapore)
  • Leo Burnett "Solstice Calendar" - Design Calendars (Leo Burnett Toronto)
  • Photographer "Flip Books" – Self Promotion (Leo Burnett Toronto)
  • Ontario Elections "We Make Voting Easy" – Design (Leo Burnett Toronto)
  • La Sexta "Alcatraz Delivery" – Design Marketing Kit (Leo Burnett Madrid)

About Leo Burnett

Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named "Network of the Year" by YoungGuns, Dubai Lynx and MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.

SOURCE Leo Burnett Worldwide



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