In the spirit of the 'iPhone shake' dancer campaign for Dockers, iVdopia's latest video ad format puts true mobile ad interactivity at your fingertips

SAN JOSE, Calif., May 27 /PRNewswire/ -- iVdopia (www.ivdopia.com), the pioneer in video and rich media advertising on mobile, establishes an unprecedented level of user interactivity with its new Viper video ads, which feature the new swipe effect never before used in mobile ads.

Currently on such applications as Movie Challenge Lite and iBowl, the Viper ads on the iPhone do for the swiping action what the "Shakedown 2 Get Down" Dockers ad did for the accelerometer. Rather than shake the iPhone to spur a performer to dance, a user engaging with iVdopia's Viper ads uses a fingertip to wipe away an image that has engulfed or taken over the screen. The swiping action reveals a range of interactive options where users can then purchase tickets to the movie featured in the ad, visit the film's site, watch a video, or share the clip via Facebook or Twitter – all while staying within the application on their mobile device.

Mobile Marketer recently reported that "with more advertisers interested in mobile video and seeing great results, it is logical that there will be more brands moving into the space." That scenario is already playing out on iVdopia.

"As the largest mobile video ad network, iVdopia is providing newer and more effective ways to utilize the iPhone and iPad touch interactivity," said iVdopia Chief Operating Officer Chhavi Upadhyay. "What we're doing with the Viper swiping action really gives consumers a new way to explore the ads. With Viper ads, iVdopia enhances interactivity as users can access a host of social media features within the ad. Now, they don't have to shake their phone, and risk dropping the device, to enjoy a full range of interactive options."

The Viper ads are the latest in a long line of iVdopia innovations. iVdopia, which in March 2009 introduced the first mobile ads that let users stay within the application, more recently launched the first social media ads for mobile with Talk2Me and the first high-def ads on the iPad.

"As mobile video advertising becomes increasingly competitive, iVdopia stays ahead of the game by helping brands execute mobile video campaigns and by providing amazing customizability to the advertisers," said iVdopia co-founder and Chief Business Officer Saurabh Bhatia. "We're excited by how the Viper ads give advertisers fun, highly interactive ways of engaging with consumers. There's no dancing around the fact that Viper ads are taking further advantage of the newest technologies available on the latest mobile devices."

About iVdopia

iVdopia is the largest video and rich media mobile advertising network, pioneering rich media and video advertising on smart phones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

SOURCE iVdopia

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