"Let's Armagedd-It-On": National Geographic Channel "Doomsday Preppers" Survey Reveals World May End As It Began -- With a Big Bang

32 Percent of Men, 16 Percent of Women Surveyed Said They'd Like to Get Pre-Apocalyptic Action

WASHINGTON, Feb. 13, 2012 /PRNewswire-USNewswire/ -- Love, or maybe just lust, is in the air this Valentine's season as National Geographic Channel and Kelton Research reveal the findings from a recent survey coinciding with National Geographic Channel's newly launched series, "Doomsday Preppers" (Tuesdays at 9 PM ET/PT).

When more than 1,000 Americans were polled on various topics relating to disaster preparedness and general fears regarding a possible catastrophe, an overwhelming 85 percent revealed that they are underprepared. Researchers then asked:

"Which of the following would you most likely do if you thought the world might end tomorrow?"

  • 27 percent said, "Resolve any feuds or disagreements with loved ones."
  • 24 percent said, "Have sex."

Americans feel sex would be just as important as resolving feuds or disagreements with loved ones.  Of those who prioritized sex as their end-of-the-world send-off, the randy respondents were exactly twice as likely to be male as female.  So, what have we learned this Valentine's Day?  If the world is about to end, legions of Americans would prefer it end the way it is believed to have started — with a big bang.

For more information on the study, please visit: http://tvblogs.nationalgeographic.com/2012/02/07/the-results-are-in-is-it-the-end-of-the-world-as-we-know-it-survey-says/.

Note: A survey of more than 1,000 men and women was conducted online from January 3 to January 10, with a 3.1 percent margin of error.

National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks.  The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission.  Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD.  In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled.  The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 79 million U.S. homes.  Globally, National Geographic Channels International is available in more than 380 million homes in 163 countries and 37 languages.  For more information, visit www.natgeotv.com.

About Kelton
Kelton is a market research and strategy consultancy that works with some of the world's largest and most recognizable brands to help them better understand and connect with consumers.  Kelton provides highly customized qualitative and quantitative research for a wide variety of companies across multiple sectors, including many in the Fortune 500.

SOURCE National Geographic Channel



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