SANTA MONICA, Calif., May 12, 2016 /PRNewswire/ -- Licensing Expo, the world's largest and most influential licensing industry event, will play host to the second annual Digital Media Licensing Summit on June 20 starting at 11:45 am PST at Mandalay Bay, Las Vegas, NV. The day-long schedule of seminars will take an in-depth look at online content creators and how they are leveraging their success on platforms such as YouTube, Vimeo and Vine. The sessions are designed to help licensors, licensees and retailers navigate and take advantage of both existing and emerging opportunities that digital content and its platforms offer.
Licensing Expo, organized by UBM Americas, is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). The Summit is part of the LIMA-hosted Licensing University and is free to attend to all exhibitor and attendee badge holders, with no separate registration required. Complimentary registration for Licensing Expo is available at www.licensingexpo.com/registerhere
Jessica Blue, Senior Vice President, Licensing, UBM: "Last year, the Digital Media Licensing Summit focused on the 'why' – why is this important to the licensing industry? Now we are focusing on the 'how' – how can the licensing industry leverage this opportunity in the brand extension space?"
The content program will focus on measuring success and real-life case studies. Sessions include:
- The Online Video Revolution: Examining the Future of Media & Entertainment
- Opening Speaker: James Creech, Co-Founder and CEO, Paladin Software.
- Multi-Channel Networks: What is their Role? How can Licensees and Retailers work with them and their Talent?
- Greg Goodfried, Digital Media Agent, United Talent Agency; Anoulay Tsai; Sam Weller, Director of Audience Development, Bent Pixels; and Rachel Szabo, Director, Consumer Products, Fullscreen.
- Evaluating a Digital Influencer as a Brand
- Speakers include Benjamin Grubbs, Global Head of Top Creators, YouTube and Adam Wescott, Partner/Co-Founder at Select Management.
- Licensing Programs Driven by YouTube
- Speakers to be announced
Charles Riotto, President, LIMA: "Licensing University sessions engage hot topics at a micro level; the Digital Media Licensing Summit takes this one step further with a full day specifically focused on digital's increasingly important role in brand expansion and content creation."
As the longest running licensing trade show, Licensing Expo has connected the world's most influential brand owners and agents with consumer goods manufacturers, licensees and retailers for 36 years. The Licensing Expo trade show opens June 21-23 following the Digital Media Licensing Summit.
Press Materials: http://www.licensingexpo.com/licensing-expo/content/press
About Licensing Expo (www.licensingexpo.com)
Now in its 36th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.
About UBM Americas
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit: www.ubmamericas.com.
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SOURCE UBM Americas