LexisNexis and Lattice Engines Sign Agreement Aimed at Boosting Sales Productivity
Lattice to integrate LexisNexis with its Big Data for sales platform to provide companies with timely insights to help them close more deals
NEW YORK and SAN MATEO, Calif., Sept. 11, 2012 /PRNewswire/ -- LexisNexis® Legal & Professional (www.lexisnexis.com), a leading global provider of content and technology solutions, and Lattice Engines, the pioneer in Big Data for sales, today announced a multi-year agreement.
LexisNexis, the largest and most comprehensive database of company and executive sources and news, will enhance Lattice's Big Data for sales platform, salesPRISM, with timely access to the latest relevant information on customers and prospects, including executive news, financial results, product introductions and competitor activity. This enables sales professionals with more insightful and actionable intelligence to drive more sales and close more deals.
"Lattice has quickly become a key player in Big Data and analytics. Their product distills huge amounts of internal and external data and turns it into meaningful intelligence for sales," said Tom Ogburn, LexisNexis vice president and managing director for Business Insight Solutions. "By incorporating relevant news from the LexisNexis database into salesPRISM, sales professionals will have immediate access to information they need. This makes them smarter about their customers and prospects and helps sales professionals boost productivity."
"The extensive information from LexisNexis about customers and prospects, combined with our powerful Big Data analytics platform, is unmatched in the marketplace," said Shashi Upadhyay, CEO, Lattice Engines. "This collaboration exemplifies the next generation of sales technology where the most timely and relevant information from inside or outside company walls is continuously brought to reps' attention so they can sell the right product to the right customer, at the right time."
News articles about customers and prospects, generated from the LexisNexis database, will be indexed and sorted by subject and geography so that only the most relevant documents and information are retrieved. The highly selective LexisNexis filter eliminates duplicates, thus reducing the time sales professionals must spend researching news on customers and prospects.
Lattice and LexisNexis at Dreamforce 2012
Lattice Engines will offer demonstrations of salesPRISM at its Booth #344.
LexisNexis will also be at Dreamforce at Booth #421.
About Lattice Engines
Lattice Engines is revolutionizing sales by harnessing big data to develop the most informed sales pros, engaging the most receptive customers in the most compelling ways. The company's big data analytics platform, salesPRISM, delivers real-time, actionable, account-specific insight directly to sales reps via CRM, email, or mobile devices. Fortune 5000 companies rely on Lattice Engines to generate more pipeline opportunity and close more deals, improving sales performance by 15 percent or more. Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.
SOURCE Lattice Engines
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