Lextant Unveils the 7 Values that Drive a Generation
COLUMBUS, Ohio, April 16, 2014 /PRNewswire/ -- Lextant, an experience innovation consultancy, will unveil new findings from its latest pioneering study, "Millennials," May 1st at its headquarters in Columbus, Ohio.
"Many myths and stereotypes have developed surrounding Millennials – lazy, narcissistic, entitled – most are inaccurate. Lextant undertook this study to discover what drives the Millennials-through their own eyes. These bold new insights will prove indispensable for organizations that want to develop more targeted product and service offerings," says Chris Rockwell, President and CEO.
"Organizations are wrestling with the challenge of innovation for this new generation. At Lextant, we believe that Millennials will shape the future through their choices and behaviors," says Justine Gage, Director and principal researcher for the program. "To truly reach this generation, we have to develop a better understanding of what really makes them tick."
Nearly 78 million Millennials were born between 1980 and 2000 in the U.S. alone. While widely researched, few studies have focused on how Millennials see themselves. "For over a year, we've used our Connect-Dream-Create™ and Insight Translation™ research techniques to tap into the fundamental desires, motivations, and experiences that Millennials seek. The findings are quite surprising," says Rockwell.
The May 1st launch event will be an immersive experience, including distribution of Lextant's "Millennials" report – allowing attendees to build a new empathy for Millennials. Event participants will experience the 7 core values and 4 key influencers that drive the experiences Millennials seek. The publication is also available upon request at www.lextant.com or at email@example.com.
Lextant is an experience innovation consultancy serving Fortune 500 companies in the U.S. and across the globe. Lextant provides organizations with the confidence to develop great products; systems and services inspired by consumers' unexpressed desires and shaped by the principles of human-centered design. Headquartered in Columbus, Ohio, Lextant is the originator of Insight Translation™, a systematic process of connecting research insights to future offerings.
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