Lexus Offers Test Drive During Accenture Innovation Trip
Group of business leaders given exclusive opportunity to test drive models recently launched in Brazil
SAO PAULO, Oct. 29, 2012 /PRNewswire/ -- During the Accenture Innovation Trip, an initiative of LIDE JOVEM – Grupo de Jovens Lideres Empresariais [Group of Young Business Leaders] and LIDE INOVACAO [INNOVATION], a group of 20 young businesspersons will share their knowledge and experiences with Brazilian and American entrepreneurs in California's Silicon Valley. As part of the program, Brazilian executives will be afforded the chance to familiarize themselves with the Lexus brand's culture, philosophy and latest developments. The event will take place from October 29 through November 4.
Brian Smith, VP of marketing for Lexus US, will welcome the group to Silicon Valley. Mr. Smith will be attending the event specifically to show the Brazilians Lexus' latest development and models and to introduce them to the culture, developments and customer philosophy of the authoritative brand regarded so highly by Americans. The car models available for a test drive for Brazilian businesspersons will be the Lexus ES350, the Lexus RX350 SUV and the Lexus CT200H, the company's first compact hybrid model, just launched at the São Paulo International Motor Show.
“We hope to impress upon opinion makers the innovation, comfort and luxury offered by Lexus, stressing the worldwide recognized quality of its products,” said Jose Luis Bruno, sales and marketing coordinator for Lexus Brazil.
Lexus' selectivity at the international level will be preserved in Brazil. The new models will be available at the company's exclusive dealership in Sao Paulo, located at Av. Nacoes Unidas, 17271.
Accenture Innovation Trip
Accenture Innovation Trip will bring together representatives from companies like Braspress, Cisa Trading, Innovative Management Consulting, Proxis and Santander who will visit Stanford University and companies like Apple, Google, Twitter, IDEO and 500 Startups. The goal is to leverage business and investments as well as to become familiar with the region's entrepreneurial culture.
ACCENTURE is the top sponsor of the event. Support is provided by LEXUS. Official suppliers are CDN COMUNICACAO CORPORATIVA, DELTA, MARINGA TURISMO, PR NEWSWIRE, TAJ HOTELS RESORTS AND PALACES and VINCI. FORBES MAGAZINE and LIDE MAGAZINE are media partners.
ABOUT LIDE JOVEM [LIDE YOUTH] – Founded in October 2009, LIDE JOVEM – Grupo de Jovens Lideres Empresariais [LIDE YOUTH – Group of Young Business Leaders], headed by Andre Martins of VB, comprises young executives and entrepreneurs aged 45 years or under. LIDE JOVEM provides support to help improve the business performance of young executives, entrepreneurs and politicians; it publicizes successful cases of companies founded or headed by young leaders who have pursued sustainable business, entrepreneurial and political actions and it supports public policies with a commitment to youth, ethics, transparency, development and government efficiency. The group currently consists of 120 members from 60 different companies.
Press contact: Rose Rocha – CDN Comunicacao Corporativa
Phone: 55 11 3643-2952
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