LG and B&O PLAY Collaborate To Enhance Audio Experience On New Smartphone
Leading Premium Audio Company B&O PLAY to Bring Renowned Signature Sound and Acoustic Performance to LG's Latest Smartphone
ENGLEWOOD CLIFFS, N.J., Feb. 18, 2016 /PRNewswire/ -- LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for new types of contemporary products aimed at quality and design-conscious customers, in line with LG's position as a leader in smartphone audio.
The two companies have been working closely together on the new LG G5 to ensure the best, most immersive sound experience for LG G5 users. LG will be the first company to offer powerful Hi-Fi audio features co-designed by B&O PLAY.
"We are very excited to work with LG. With LG's dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY's acoustic excellence to an even broader customer base," said Henrik Taudorf Lorensen, President of B&O PLAY. "B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go, and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match."
Building on its many advances in smartphone audio, LG plans to expand its collaboration with B&O PLAY to enhance the competitiveness of its smartphone audio experience further.
"By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones," said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. "Our collaboration with B&O PLAY has proven mutually beneficial, and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market."
While its collaboration with B&O PLAY is a new development, LG has a long history of integrating high-quality audio in its premium smartphones as exemplified by the new LG V10, which is just one of many smartphones to earn praise for its best-in-class audio capabilities.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.
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SOURCE LG Electronics USA