LG Electronics Partners With Famed Food Network New York City Wine & Food Festival To Celebrate Innovation
Huge LG On-site Presence Gives Foodies a Taste of New Technologies in Home Appliances, Home Entertainment and Mobile Communications
NEW YORK, Oct. 9, 2012 /PRNewswire/ -- The 2012 Food Network New York City Wine & Food Festival, presented by FOOD & WINE, is blending gastronomy and innovation thanks to home appliances, home entertainment technologies and mobile phones from official partner LG Electronics USA.
LG's multi-faceted presence, marked by prominent demonstration kitchens and electronics stations in key festival locations, as well as on-site games and activities for attendees, underscores the company's commitment to enhancing consumers' lives through innovation. The Festival, now in its fifth year, has raised more than $5 million to benefit the Food Bank for New York City and Share Our Strength's No Kid Hungry® campaign. In a variety of ways throughout the Festival, LG also will be supporting Share Our Strength, a major philanthropic partner of the Festival that seeks to eradicate child hunger.
All three Festival venues in lower Manhattan feature advanced technologies provided by LG Electronics USA, the Official Electronics Partner of the 2012 Food Network New York Wine & Food Festival. LG is also the Official Major Kitchen Appliance Partner for celebrity-studded events taking place at the Festival's trendy SoHo location, 82 Mercer St., and "Fun and Fit in the City" at the Festival's unique Basketball City (Pier 36) space on the Lower East Side. At both Festival locations, celebrity chefs will experience the superior performance of LG's kitchen appliances. LG flat-panel HDTVs, mobile devices and mobile charging stations for attendees will be featured in these two high-profile spaces and also at the Festival's West Side Grand Tasting presented by ShopRite site at Pier 57.
Consumers will have the opportunity to view new technologies and time-saving solutions in the kitchen—and beyond—at events including S. Pellegrino's "Meatball Madness: hosted by Giada De Laurentiis; GODIVA presents "SWEET!" Celebrating Five Years of NYCWFF sponsored by ZED Moscato Rose and hosted by Sandra Lee with Special Guests; Avion Tequila presents "Tacos & Tequila" sponsored by Creekstone Farms and hosted by Bobby Flay; and the family-friendly "Fun and Fit in the City" presented by Target and hosted by Guy Fieri.
"The Festival is the ideal place to share LG innovations with a sophisticated audience seeking the latest in culinary technology," said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. "We strive to enhance everyday life for families—whether it's the increased capacity in our newest fridges, added time-savings with our quick-cooking ovens, recipe sharing with LG smartphones, or the amazing viewing experiences on our Smart TV's. We listen to what consumers want, and create products that meet – and often exceed – those needs."
Attendees can witness time-saving solutions such as the Blast Chiller, a feature of LG's Super-Capacity French Door Refrigerator, which cools a room-temperature 750 ml bottle of wine in eight minutes or a 12 oz beverage can in five minutes. Cooking innovations highlighted will include a large-capacity full oven and range with LG's Infrared Grill system for quicker heating and juicier food, while cutting cooking time by more than 20 percent for chefs, both professional and at-home. The TrueSteam™ Dishwasher with EasyRack™, offering flexible loading for the kitchen's most challenging plates and platters, and the LG TurboWash washing machine—offering a 20 minute time-savings per load*—will also be on-site to aid in clean-up.
"We're happy to have LG on board as a sponsor of the Festival and appreciate their support in helping us fight hunger with the Food Bank for New York City and Share Our Strength's No Kid Hungry® campaign," said Lee Brian Schrager, founder and director, Food Network New York City Wine & Food Festival.
For more information on LG's appliance, electronics and mobile products, please visit http://www.lg.com/us/
*Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
SOURCE LG Electronics USA
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