LG TO UNVEIL NEXT-GENERATION MOBILITY TECHNOLOGY POWERED BY GENERATIVE AI AT CES 2026

Integrating Advanced AI Models with High-Performance Computing Powered by Snapdragon Cockpit Elite Platform, LG Sets New Standards for AI-Defined Vehicle Era

SEOUL, South Korea, Dec. 11, 2025 /PRNewswire/ --  Global mobility technology leader LG Electronics (LG) will unveil its new AI Cabin Platform at CES® 2026, Jan. 6-9 in Las Vegas. Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies Inc.'s Snapdragon® Cockpit™ Elite.

The LG AI Cabin Platform will be demonstrated for the first time at the LG Vehicle Solution Company's private CES showcase where guests can experience a digital cockpit featuring the new platform and preview the AI-defined vehicle (AIDV) – the new mobility paradigm beyond the software-defined vehicle (SDV), according to Seok-hyun Eun, president of the LG Vehicle Solution Company.

"Based on our proven technology and global trust, LG will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV," Eun said. "With the LG AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal."

The LG AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG's in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.

Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.

The LG AI Cabin Platform analyzes the driving environment and the driver's condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: "A car is merging ahead. Please keep your eyes on the road and drive safely."

The platform also supports generating customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: "It's a beautiful snowy night. Shall I recommend some winter-themed songs?"

Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies' Snapdragon Ride™ Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.

About the LG Electronics Vehicle Solution Company
The LG Vehicle Solution (VS) Company is bringing LG's unique human-centered innovations to the automotive industry. As a trusted and innovative partner, the company provides intelligent solutions including head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. Committed to "Driving Better Future Mobility," the company has diversified its portfolio to further strengthen its capabilities, including automotive lighting systems, e-powertrain, and cybersecurity. For more information, visit www.LG.com/global/mobility. To stay up to date with the latest news, subscribe to the LG mobility newsletter, LG Loop, at www.LG.com/global/mobility/newsletter and follow the LG VS Company LinkedIn channel at www.linkedin.com/company/lgvehiclesolution.

About LG Vehicle Components USA
Based in Troy, Mich., LG Electronics Vehicle Components USA is the U.S. engineering and sales organization under the LG Electronics Vehicle Solution Company, which brings human-centric innovations to the automotive industry. In the United States, the company provides intelligent solutions including in-vehicle infotainment, display, connectivity and ADAS, as well as platfr for Software Defined Vehicles and the AI-Defined Vehicles of the future. www.LG. com/global/mobility.

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LG Electronics USA

John I. Taylor                                                              
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www.LG.com

SOURCE LG Electronics USA