ATLANTA, Aug. 5, 2016 /PRNewswire-USNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting applications from top companies in the life insurance industry who seek LIDMA's "Seal of Approval" for technological and procedural enhancements that improve the customer buying and fulfilment experience.
Now in its sixth year, the Seal of Approval program was inspired by LIDMA's eProcess improvement initiatives which have been developed and are continually updated by LIDMA-affiliated carriers, vendors, attorneys, and producers. LIDMA's eProcess reduces costs for carriers and providers and also improves the buying experience for customers. Companies which demonstrate adherence to the initiatives are eligible for a LIDMA Seal of Approval which is valid for two years.
The Seal of Approval will be awarded in the following categories this year:
- Straight Through Processing
- Voice Signature
LIDMA is always evaluating the needs of the industry to determine the technology that is still emerging and is desperately needed to reduce the costs of doing business and make it easier to purchase.
"Seal recipients are recognized for their commitment to move the life industry forward and make it easy to protect families with life insurance and we desperately need this innovation," said Nicole Buckenmeyer, LIDMA's Seal Chair and Executive Vice President, Zander Insurance Group.
To determine Seal of Approval recipients, LIDMA staff will conduct a thorough review to ensure each applicant's technological or procedural improvement initiative is active or in an advanced stage of development. LIDMA member carriers that have created their own improvement initiatives are also eligible for a LIDMA Seal of Approval. Only LIDMA member companies are eligible for a Seal of Approval.
Applications are available now at www.lidma.org and will be accepted through August 26, 2016.
Companies earning the Seal of Approval must submit an addendum to their original application every two years in order to maintain their Seal. The addendum should include statistics which reflect the impact of the improvement initiatives or other demonstrations of progress.
LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs. For more information, visit www.lidma.org.
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SOURCE Life Insurance Direct Marketing Association