Liebherr Refrigeration North America Selects The Halo Group First U.S. Agency to Handle Branding for Worldwide Leader in Green Refrigeration
NEW YORK, June 28 /PRNewswire/ -- The Halo Group, a branding and marketing communications agency announced today that it has been named Agency of Record by Liebherr Refrigeration North America, the world's largest premium refrigeration manufacturer, headquartered in Germany.
"What drew us to The Halo Group was their proven track record of providing bottom-line results for their clients," said Thorsten Platt, Vice President of Liebherr Refrigeration North America. "We are excited to work with Halo as our strategic communications partner as we establish Liebherr as a top-of-the-line brand in the competitive U.S. market. By displaying an excellent understanding of our business, they proved they could provide us with all the integrated marketing capabilities we were looking for."
With over 50 years experience in cooling technology in the appliance industry, Liebherr sets the pace with continuous product innovation, European styling and a proactive environmental approach to responsible manufacturing. Liebherr offers a wide range of ENERGY STAR rated built-in, freestanding and fully integrated refrigerators to meet the needs of their U.S. and Canadian consumers, complimented by an extensive selection of wine and humidor cigar storage units.
Halo will create an integrated North American marketing communications campaign to build brand awareness amongst key trade and consumer audiences. The plan will focus on advertising, public relations, social media, promotions and event disciplines.
"Liebherr has successfully established their brand in Europe but is relatively unknown in the U.S.," said Linda Passante, CEO of The Halo Group. "We are extremely honored Liebherr came to Halo as they continue to build brand awareness, bringing fresh, European design to the North American marketplace."
Driven by innovation and characterized by sophisticated, elegant design, Germany-based Liebherr Corporation brings the best of Europe to the refrigeration category in North America. Visit www.liebherr-appliances.com to view Liebherr's full product line of freestanding, built-in and fully integrated refrigeration and wine storage units.
About The Halo Group
Founded in 1994, The Halo Group is an independent marketing communications and branding agency, specializing in the consumer products, travel/tourism, financial and education industries. Halo brings together a roundtable of seasoned marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts to work with a select group of international clients. Halo has been honored with more than 250 industry awards. Visit www.thehalogroup.net for more information.
SOURCE The Halo Group