BURLINGTON, Ontario, March 19, 2013 /PRNewswire/ -- Liebherr Refrigeration North America, the worldwide leader in environmentally responsible refrigeration, announced today that they have joined forces with food author and star of PBS' upcoming television series, "The Farm," Ian Knauer as their brand ambassador.
In his role, Ian will serve as an expert to raise brand awareness of Liebherr as the premium refrigerator that keeps food fresher longer amongst consumers and trade audiences alike within the highly influential consumer and epicurean communities. Ian will serve as Liebherr's spokesperson through a public relations campaign including media relations, social media, industry events, product placements and content and recipe developments.
"Preserving food's nutritional elements for a healthy diet starts with the refrigerator," explained Josef Steigmiller, VP of Liebherr Refrigeration North America. "There is no other refrigeration manufacturer more committed to maintaining fresh food than Liebherr and there is no one more committed to preparing fresh food than Ian Knauer. Liebherr is extremely thrilled to be working with Ian to further educate consumers on buying, storing and consuming healthy, seasonal food."
Media and members of the trade will have the opportunity to meet Ian at the Architectural Digest Home Design Show in New York City on Thursday, March 21, 2013. Ian and Liebherr will be hosting a cooking demo, using seasonal ingredients in Liebherr's patented BioFresh drawers that keep food fresh three times longer than when stored in traditional refrigerators. In addition, Ian will be signing copies of his new book, The Farm - Rustic Recipes for a Year of Incredible Food. Ian's cooking demo will be held at Liebherr's booth #269 on Thursday, March 21st at 3PM.
Ian Knauer grew up going to his family's farm where they grew, foraged, and hunted for their dinner. After college, Ian moved to New York to enter the world of finance, but only to find himself more intrigued with the food scene. It was then he decided to trade in his laptop for a chef's knife and pursue his passion, a career in food.
"Growing up working on a farm in Pennsylvania and later cooking alongside the some of the world's culinary greats, I've known that the fundamentals of any great dish are fresh, seasonal ingredients," Knauer explained. "It's one thing to have a refrigerator for it's good looks, but Liebherr focuses just as much on their food preservation and to me that's the most compelling reason to have one in the kitchen, which I do."
Consumers and members of the trade can find an authorized Liebherr retailer by visiting www.liebherr-appliances.com and clicking on the 'Inquire' tab.
About Ian Knauer
As a young cook, Ian trained at some of the world's best cooking schools, including Culinary Institute of America (CIA), Sazon Cooking School in Mexico, The Bertinet Kitchen and Bakery in England, and Chopsticks Cooking School in Hong Kong. He honed his skills cooking privately for some of New York's most influential foodies including Ina Garten and Ruth Reichl. Ian was a food editor for Gourmet Magazine for nearly a decade, where, working in the world-renowned test kitchens, he developed and perfected recipes for the magazine and book divisions. Ian's show "The Farm" will premiere nationally in the U.S. in the summer of 2013 on PBS and will bring education and teaching back to food TV by way of locally sourced ingredients and follow them all the way to the dinner table. His first cookbook, The Farm: Rustic Recipes for a Year of Incredible Food, was released in April of 2012 and was recently nominated by the International Association of Culinary Professionals as a 2013 Cookbook Awards Finalist. Ian is a contributing writer for The Wall Street Journal, Bon Appetit, Men's Health, Men's Journal, Martha Stewart, Every Day with Rachael Ray, among other publications. He currently writes columns for Take Part and Grub Street - New York Magazine's food blog. When he is not in a kitchen, Ian is hunting, fishing, and foraging his dinner. To learn about Ian, visit www.ianknauer.com.
Driven by innovation and characterized by sophisticated, elegant design, Germany-based Liebherr Corporation brings the best of Europe to the refrigeration category in North America. Visit www.liebherr-appliances.com to view Liebherr's full product line of freestanding, built-in and fully integrated refrigeration and wine and humidor cigar storage units.
SOURCE Liebherr Refrigeration