"Helping to make life good for more kids is central to our brand and the work of the Life is Good Kids Foundation," said John Jacobs, Life is Good co-founder and Chief Creative Optimist. "Partnering with Build-A-Bear Workshop allows us to spread the power of optimism to more families while also helping kids overcome violence, poverty and illness."
"Life is Good shares our mission to inspire kids and help them have a bright future, and this partnership gives the gift of optimism while helping kids across the United States and Canada," said Gina Collins, chief marketing officer, Build-A-Bear Workshop. "Our efforts with Life is Good are a great complement to our existing Merry Mission holiday fundraising campaign for Boys & Girls Clubs of America and Boys and Girls Clubs of Canada this holiday season."
The new collection builds on Life is Good's commitment to donate at least 10 percent of annual net profits to support kids in need. The funds raised through this partnership will allow the Life is Good Kids Foundation to continue their work with their Boys and Girls Clubs' partners while also expanding the positive impact to new clubs.
For more information or to purchase items in the Life is Good Build-A-Bear Workshop collection, visit lifeisgood.com/buildabear.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need. To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation's Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information please visit LifeisGood.com.
ABOUT BUILD-A-BEAR WORKSHOP
About Build-A-Bear Workshop, Inc.: Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and mainland China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (BBW) posted a total revenue of $377.7 million in fiscal 2015. For more information, visit the Investor Relations section of buildabear.com.
1 Maximum donation of $20,000
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/life-is-good-and-build-a-bear-workshop-partner-to-spread-the-power-of-optimism-for-holiday-season-2016-300362826.html
SOURCE Life is Good Company