life:) Receives Excellence in Dashboard Design Award

ISTANBUL, February 15, 2013 /PRNewswire/ --



Turkcell (NYSE: TKC, ISE:TCELL), Turkey's leading communications and technology company's 80% owned subsidiary in Belarus, BeST operating under trademark life:), has received the Excellence in Dashboard Design Award from Microstrategy, one of the world's leading independent public business intelligence software vendors.

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life:) was listed among the top 5 among the awards given at the "Microstrategy World" organization, which is staged annually by Microstrategy with participants specialized in business intelligence. This year's event, the 16th, saw a record of 2,500 participants, and life:) was chosen among the top 5 companies in the category of the best dashboard developed in the world. From among a total of 87 contenders for this category including life:), the other companies listed in the top 5 were Apollo Group (education sector), the Cheescake Factory (food sector), Pinnaccle Corporation (IT sector), and Generali Employee Benefits Network (finance sector).

In 2012, life:) initiated a data warehouse project aimed at gathering all the data in the company in one source, as well as to manage it, ensure consistency, and report from a single point, using US-based company Microstrategy's technology. It developed a dashboard (demonstration panel) on the data warehouse, with the objectives of presenting data to upper management in a visual manner, thus shortening the decision-making process, and automatizing the reporting process by removing the human factor. This dashboard made it possible to automatically reach data on a single interface from anywhere on mobile devices. For instance, with this dashboard the sales team is able to track each distributor's sales numbers instantly with the advantage of mobility; or else reports that had formerly required significant manpower, can be prepared instantly and automatically requiring no single individual.

life:)'s General Manager Ismet Yazici commented that "Working in a highly competitive environment like Belarus, efficiency, and thus rapid decision making is of utmost importance to us.  This award proves that we are on the right track in terms of our corporate agility.  We have shown remarkable achievements in 2012 and are targeting even better results going forward."

ABOUT MICROSTRATEGY WORLD

MicroStrategy was founded in 1989 and has grown to become the leading independent public business intelligence software vendor (NASDAQ: MSTR). With direct operations in 42 cities across 23 countries around the world, and over 3,000 employees, MicroStrategy is a leading global provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and network applications. MicroStrategy is proud to serve millions of business users at nearly 4,000 companies across 20 industries worldwide.

ABOUT BeST

Turkcell purchased 80% of Belarusian Telecommunications Network (BeST) from the State Assets Committee of the Republic of Belarus in July 2008 as part of the Company's strategy to capitalize on the emerging investment potential of neighboring countries.  As of September 30, 2012, BeST has an 81.1% geographical coverage and 1.0 million subscribers in Belarus. BeST was the first mobile operator in Belarus to launch 3G services in November 2009. BeST's 3G population coverage in Belarus is approximately 70.2%.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 35.2 million subscribers as of September 30, 2012. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 68.1 million subscribers as of September 30, 2012. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. As of September 30, 2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G.  Turkcell reported a TRY2.8 billion (US$1.5 billion) net revenue with total assets of TRY18.0 billion (US$10.1 billion) as of September 30, 2012. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at http://www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on twitter by clicking on the link below.

http://twitter.com/TurkcellNews

For further information please contact Turkcell
Nihat Narin
Division Head of Investor and International
Media Relations    
Tel: +90-212-313-1244    
Email: nihat.narin@turkcell.com.tr

Banu Uzgur
International Media Relations Manager
Tel: +90-212-313-1506
Email: banu.uzgur@turkcell.com.tr
investor.relations@turkcell.com.tr

SOURCE Turkcell




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