LifeAID Beverage Co. Unveils New Beverage Category Synergy Drinks Target Diverse Range of Enthusiasts
SANTA CRUZ, Calif., Oct. 10, 2012 /PRNewswire/ -- LifeAID Beverage Company is introducing a new category to the beverage industry – synergy drinks. Each LifeAID synergy drink contains its own custom blend of vitamins, supplements, herbs and other ingredients uniquely designed to enhance the particular recreational passion for which it is targeted.
"Our proprietary formulas leverage synergistic qualities between all natural ingredients to create optimum mental and physical performance." says LifeAID BevCo's CEO and co-founder Orion Melehan. "These synergy drinks are avocation based. Just take a look at our first three products, GolferAID, FitAID and PartyAID. Each has its own unique formula and taste, because each was designed for maximum benefit to consumers involved in activities of a very different nature. The beverage market is moving towards personalization and health. Our line of synergy drinks encapsulates this trend in a compelling way no other company has even attempted."
LifeAID COO and co-founder, Dr. Aaron Hinde, in conjunction with beverage scientists and bio-chemists, is responsible for the company's product formulations. He states: "These are not simple vitamin combinations. In fact, I like to think of our formulations as complex mosaics. Depending on the drink, we may include such ingredients as CoQ10, 5-HTP, Glucosamine, Turmeric, Green Tea extract and Bilberry to name a few. It is the interaction of the ingredients in our proprietary formulations that creates synergy. Unlike other so-called "functional" drinks, ingredients in our products are included in potent and effective amounts, and are always of the highest quality and bioavailability. We are actively working to further expand our beverage stable. Our synergy drinks are both an evolution and revolution in the beverage industry."
Because today's educated, health conscious consumers are moving away from sugar filled traditional sports drinks, unhealthy energy drinks and ineffective functional drinks, all of LifeAID BevCo's current and future synergy beverages, while custom formulated, will share some important characteristics. Each is: 100% natural, doctor developed, only 45 calories, sweetened with organic blue agave and fortified with ingredients that are included in quantities effective in providing the targeted benefits. LifeAID is committed to producing products with no artificial colors or sweeteners, no high fructose corn syrup, no sodium and no aspartame. The company donates a portion of its net proceeds to charitable organizations that represent the spirit of each beverage.
Recent news of the appointment of new board members validates LifeAID BevCo's unique approach. Darin Ezra was appointed to the Board of Directors while John Battendeiri and Andy Halliday were appointed to the newly formed advisory board. Mr. Ezra is the owner/founder of Power Brands, America's most prolific beverage development companies; John Battendeiri is a pioneer of the natural foods movement and is the founder of Santa Cruz Organics, and Andy Halliday is a Harvard MBA and serial entrepreneur in ecommerce and social media.
Founded in 2011 by entrepreneurs Orion Melehan and Aaron Hinde, LifeAID is focused on developing and bringing to market drinks under a new beverage category: synergy drinks. After the success of the company's first product, GolferAID, the company, in conjunction with their partner David Shanahan at FitAID Beverage LLC, quickly moved on to FitAID. PartyAID is the company's latest beverage, with more products under development.
For more information visit: www.lifeaidbevco.com
PR Manager: Jcmelehan@lifeaidbevco.com
LifeAID Bev Co.
PO Box 761
Santa Cruz, CA 95061
SOURCE LifeAID Beverage Company