LifeBEAM Introduces DIY Heart Rate Tracking Kit for Lazer's Helmets to North America at Interbike 2015

Bio-sensing Technology for Lazer Cycling Helmets will be on Display at the Show

Sep 10, 2015, 08:00 ET from LifeBEAM

NEW YORK, Sept. 10, 2015 /PRNewswire/ -- LifeBEAM, a leader in wearable technology, will introduce its unique do-it-yourself (DIY) heart rate tracking kit for Lazer's existing line of their most popular helmets for the first time in North America at Interbike, taking place Sept. 14-18 in Las Vegas, Nevada. On display at the show, LifeBEAM's enhanced sensor technology will be featured in Lazer Sport's helmets—including the Z1, Wasp, Wasp Air, Blade, Magma, and the women's Cosmo, Jade and Elle. LifeBEAM's technology enables men and women participating in a variety of cycling sports to seamlessly and accurately measure performance including heart rate and calorie consumption.

"Since our launch in August, we have already received an overwhelmingly positive response on the new DIY kit and integration in these popular Lazer helmets," noted Omri Yoffe, founder and CEO at LifeBEAM. "Empowered with the right information, we believe consumers can take action to improve their health and well-being."

Designed specifically to meet the growing consumer demand for performance monitoring, LifeBEAM's one-of-a-kind DIY heart rate tracking kit allows consumers to interchange a connectivity box with any existing Lazer helmet, making this an ideal solution for nearly all cyclists. Additionally, for maximum flexibility, consumers have the option to purchase one of LifeBEAM's bio-sensing smart hats or visors and move the connectivity box between the Lazer helmet and hat during multiple sports activities, such as triathlon. The heart rate tracking kit seamlessly syncs with top fitness applications via Bluetooth and Ant+, while delivering more than 15 hours of battery life. Additionally, for ultimate convenience, the DIY kit is chargeable via USB.

"LifeBEAM's wearable technology innovation, coupled with our expertise in high performance helmets, results in the ideal, flexible, integrated solution for cyclists who want to monitor their heart rate and calories to improve their performance," said Sean Van Weiss, CEO at Lazer Sport.  

The new line of helmets and DIY kit will be unveiled and available for trial in booth #25174 at Interbike, Sept. 14-18 in Las Vegas, Nevada. For more information, please visit http://www.life-beam.com/shop/.

About LifeBEAM
A pioneer in bio-sensing hardware, analytics and software, LifeBEAM makes the world's most advanced wearable instruments for measuring human performance. The company offers an array of products for B2B clients, consumers and government agencies. The company is based in New York, with operations centers in Israel and China. For more information, visit www.life-beam.com/shop/.

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SOURCE LifeBEAM



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