LifeProof Announces First Waterproof Cases for iPad mini with Retina display - nuud and fre cases offer four-proof protection with sleek design -
SAN DIEGO, March 13, 2014 /PRNewswire/ -- LifeProof®, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced availability of nuud® and fre®, the first waterproof cases for the iPad® mini with Retina® display.
LifeProof provides the utmost security from daily hazards for the iPad mini with Retina display. The renowned designs feature four-proof protection – waterproof, drop proof, dirt proof and snow proof – from dunks, dives and other dangers, allowing the device to withstand submersion in up to 6.6 feet of water for up to an hour and drops as high as four feet.
Setting the LifeProof fre and nuud apart even further is the unique ecosystem of accessories available. A removable shoulder strap is included for hands-free carrying and LifeProof offers both nuud and fre-compatible accessories, including a screen cover that doubles as a stand, a floating LifeJacket and a mounting cradle. The accessories let users take their iPad mini with Retina display even further and are available now.
"With both the LifeProof nuud and fre for the iPad mini with Retina display, our customers have the freedom to choose a style that best suits their lifestyle," said LifeProof CEO Brian Thomas. "Some customers prefer fre, with its built-in screen protector, while others opt for the nuud design that allows direct access to the Retina display. It's a win either way because our cases are among the most highly engineered and versatile waterproof cases available."
LifeProof nuud is the first waterproof case without a built-in screen protector. It features a patent-pending screenless technology that forms a waterproof seal between the case and device touch screen to deliver protection while maintaining perfect clarity and touch. An optional self-adhering screen guard is included to help provide additional protection from scratches.
LifeProof fre fully encases the iPad mini with Retina display and contains a thin, transparent film over the display that seals against water, dirt and dust while still allowing users full interaction with the touch screen.
Both LifeProof fre and nuud iPad mini with Retina display cases were designed to complement every feature and function of the device, including speakers, volume controls, touch screen and cameras. Both have gone through independent lab testing to meet military standards for shock and impact protection with an IP68 rating against water and dirt intrusion.
LifeProof fre and nuud for iPad mini with Retina display are now available in black and white. The LifeProof fre is available for $99.99 and nuud retails for $119.99 at www.lifeproof.com and select retailers. The LifeProof Total Water Protection Program is available for these durable iPad mini cases at the time of purchase at www.lifeproof.com. Full terms and conditions available online.
Based in San Diego, LifeProof designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything — without worry. For more information, visit www.lifeproof.com.
©2014 Treefrog Developments, Inc. All rights reserved. The LifeProof name and LifeProof trademarks are the property of Treefrog Developments, Inc. registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
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