NEWPORT BEACH, Calif., Jan. 27, 2016 /PRNewswire/ -- General Electric ranks highest in trust among cooktop appliance brands according to Lifestory Research America's Most TrustedTM 2016 Cooktop Brand Study released today. The study, based on 14,808 consumer opinions, tracks how trust impacts consumers' evaluations of cooktop appliance brands.
"Our market research on hundreds of brands finds that trust is a central feature in how people judge the brands they use in their homes," said Lifestory Research President Eric Snider. "Brands, such as General Electric, play a very positive role in how people judge home features. Not only are people seeking out brands they trust, they also are willing to pay a price premium for trusted brands. Brands produce financial gains from trust."
The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home. Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.
As the 2016 Lifestory Research America's Most Trusted Cooktop Appliance Brand, General Electric produced the highest Net Trust Quotient Score, followed in order by (2) Kenmore, (3) LG, (4) Whirlpool, (5) Maytag, (6) KitchenAid, (7) Samsung, (8) Frigidaire, (9) Jenn-Air, (10) Viking, (11) Hot Point, (12) Amana, (13) Electrolux, (14) Bosch, and (15) Wolf.
Study details at www.lifestoryresearch.com/most-trusted/
About Lifestory Research
Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We work with developers, home builders, financial institutions, product manufacturers, real estate companies, electric and gas utilities, and organizations serving customers in their homes. www.lifestoryresearch.com
No advertising or other promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.
SOURCE Lifestory Research