Consumer opinions are collected over the course of the prior 12 months throughout the United States. The faucet brand study examined consumer sentiments toward 25 brands. The brands included in the ranking list are based upon those brands most recognized by consumers. Some brands included in the study are not represented in the list since they did not generate a brand awareness score high enough to be included. Trust is measured through the Lifestory Research Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.
Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint brands, and residential real estate brokerages. Detailed results for each category as well as the methodology of the program is provided on the Lifestory Research website.
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SOURCE Lifestory Research