"Trust is at the forefront today in how people judge brands, products and companies," said Lifestory Research President Eric Snider. "Trust is a foundational need that people have when looking for a new home and Sotheby's International Realty is a brand that home shoppers trust."
America's Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.
About Lifestory Research
Lifestory Research is a trusted national independent market research firm passionate about customers, employees, brands and the science of influence. America's Most Trusted is a registered trademark. Learn more at www.lifestoryresearch.com
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SOURCE Lifestory Research