Lifeway Foods Joins BMO Harris Bank Magnificent Mile Lights Festival with ProBugs-themed Float

Local kefir company makes first parade appearance, works to reduce global food waste

Nov 20, 2015, 09:00 ET from Lifeway Foods, Inc.

MORTON GROVE, Ill., Nov. 20, 2015 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir cultured dairy products, will debut a new ProBugs kefir for kids float when they participate for the first time in the BMO Harris Bank Magnificent Mile Lights Festival on Saturday, November 21. Lifeway team members will be in the giving spirit, passing out samples of ProBugs Blast organic kefir to parade attendees.

Available in four fabulous flavors, Cherry Lime Supernova, Grape Galaxy, Strawberry Kiwi Comet, and Peach Mango Moon, ProBugs Blast are 99 percent lactose-free, naturally gluten-free and made with USDA-certified organic milk. They're packed with 12 live and active probiotic cultures that support healthy digestion and are a good source of calcium and vitamin D.

"Having access to not just enough food, but enough high-quality, nourishing food is crucial for physical and mental growth and development," said Lifeway CEO and President Julie Smolyansky. "Too many children today – too many people – don't have access to enough nutritious food to live active, healthy lives. Our ProBugs products are an easy way to provide children with essential vitamins, minerals and probiotics. We're doing everything we can to make sure people have access to a better variety of quality food."

Taking on food waste and closing the hunger gap, especially for children, is one of Lifeway's newest initiatives. Forty percent of the food in the U.S. goes uneaten every year, according to the Natural Resources Defense Council (NRDC), contributing to roughly 3.3. billion tons of carbon dioxide that is released by landfills every year. "There are more than 48 million Americans who are food insecure, of which 15.3 million are children. If we reduce the amount of food we waste by just 15 percent, we could feed 25 million of those Americans every year," said Smolyansky.

"Reducing food waste and eliminating hunger starts with education," said Smolyansky. "We've partnered with local and national organizations, including Pilot Light, Common Threads and Food Corps, to provide nutrition education to children and help communities foster cultures of sustainability. We're making strides, but we have a long way to go."

You can help reduce food waste in your home and your community by taking a few small steps. Shopping locally and seasonally helps ensure less food is wasted in transportation or left rotting in fields. Composting and recycling are easy ways to cut down on the amount of food waste and packaging that end up in landfills, and knowing how to properly store and keep your food will help cut down on food spoilage. Look into fermentation or pickling, which are traditional ways of storing foods long term without artificial ingredients. Finally, reach out to your local government officials and tell them you support legislation that would provide aid to nonprofit organizations that work to end hunger in your community.

About Lifeway Foods, Inc.

Lifeway Foods, Inc. (LWAY), recently named one of Forbes' Best Small Companies, is America's leading supplier of the probiotic fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces frozen kefir, specialty cheeses and a ProBugs line for kids. Lifeway's tart and tangy cultured dairy products are now sold across the United States, Canada, Latin America and the United Kingdom. Learn how Lifeway is good for more than just you at Lifewaykefir.com.

Connect with Lifeway Foods on Facebook: Facebook.com/lifewaykefir Follow Lifeway Foods on Twitter: Twitter.com/lifeway_kefir Watch clips on YouTube: Youtube.com/user/lifewaykefir 

Media Contact: Abby Zelikow  847.415.9334 azelikow@sspr.com

Company Contact: Derek Miller 877.281.3874 derekm@Lifeway.net

Logo - http://photos.prnewswire.com/prnh/20131010/AQ95965LOGO

 

SOURCE Lifeway Foods, Inc.



RELATED LINKS

http://www.Lifewaykefir.com