TURNERS FALLS, Mass., Dec. 1, 2015 /PRNewswire/ -- In honor of Giving Tuesday, Lightlife, a pioneer in plant protein and vegetarian eating, is proud to announce its continued support of Wholesome Wave, an organization working to inspire underserved consumers to make healthier food choices by increasing affordable access to healthy, locally and regionally grown foods. For the second consecutive year, Lightlife will help fund Wholesome Wave's National Nutrition Incentive Network (NNIN), a nutrition incentive program operated at farmers markets across the country providing low-income consumers with a monetary incentive when they spend their federal nutrition benefits on fresh produce.
The category leader in refrigerated meat alternatives and tempeh in the U.S., Lightlife provides a variety of delicious plant based options for all diets and is pleased to align with an organization that celebrates and elevates the value of plants in the American diet.
"Since the brand's inception in 1979, it has been at the core of our mission to give back 5% of annual profits to the local community and support organizations that share our values for maintaining a healthy planet with healthy lifestyles," said Brad Lahrman, Director of Marketing at Lightlife. "Wholesome Wave has been a fantastic partner and is allowing Lightlife an opportunity to make a significant change in the eating habits of families while also generating revenue for small and mid-sized farms. It's an incredibly rewarding partnership for our brand."
"We couldn't be happier to have Lightlife's support for another year," said Michel Nischan, James Beard Award Winning Chef and Wholesome Wave Founder and CEO. "The brand's contributions have provided thousands of families' access to affordable, fresh fruits and vegetables, allowing for tremendous improvement in their diets and overall health."
Lightlife has long been committed to supporting organizations that benefit the planet and encourage healthier lifestyles, especially in its own backyard in Turners Falls, MA. In Massachusetts alone, Wholesome Wave works with 35 farmers markets as participants of the National Nutrition Incentive Network; 24 are in the greater Boston area with the remaining 11 in Springfield, Dorchester, Lawrence, Lincoln, North Adams, Somerville, Orleans and Holyoke.
With recent recommendations for consumers to eliminate or reduce meat consumption, along with potential health risks reported by the World Health Organization, vegetarian products are finding their way into more grocery carts. For those looking to incorporate more plant protein into their diets, home recipes like Hearty Vegetarian Chili or Coconut Curry Tempeh with Rice are ideal.
Lightlife products can be found in the produce or dairy section of grocery and natural food stores nationwide. To learn more about Lightlife, its mission and its products visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods. To learn more about Wholesome Wave, visit www.WholesomeWave.org, www.Facebook.com/Wholesomewave, www.Twitter.com/WholesomeWave and http://www.instagram.com/wholesomewave.
A pioneer in plant proteins, Lightlife was founded in Western Massachusetts in 1979 with a passion for creating great tasting vegetarian food. Over the years, the brand has grown by sticking to its roots emphasizing quality and care in everything it makes, and giving 5% of its profits back to organizations that support a healthier "you" and a healthier planet. Today, Lightlife strives to make plant-based eating more accessible, delicious and easy with a variety of products for all diets. Lightlife believes that plant based foods are not simply meat substitutes, they are meat, meat made from plants. Meat Without the Middleman™. To learn more about Lightlife, visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods.
About Wholesome Wave
Wholesome Wave is a 501(c)(3) nonprofit that strives to create a vibrant, just, and sustainable food system for everyone. By making fresh, locally and regionally grown foods more affordable and accessible, we enable underserved consumers to make healthier food choices. With presence in 37 states and DC, Wholesome Wave's innovative initiatives are improving health outcomes among low-income populations, generating additional revenue for small and mid-sized farms and bolstering local and regional economies. To learn more about Wholesome Wave visit www.wholesomewave.org or visit its social media channels at http://www.facebook.com/wholesomewave, http://www.twitter.com/wholesomewave, and http://www.instagram.com/wholesomewave.