ATLANTIC CITY, N.J., Aug. 21, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) will continue its popular "DO AC" campaign into autumn by shooting new scenes for a fall television spot. The commercial will be directed by Peter Rodgers, the 2nd Unit Director for Gary Ross' "The Hunger Games," and the director of the "Do Anything" and "Do Proximity" commercials launched earlier this year.
"Labor Day is not the end, it is the beginning," said Liza Cartmell, CEO of the ACA. "Premier shopping, world class golf courses, fine dining, five-star accommodations, and A-list entertainment are all available in the city no matter what time of year you choose to visit."
The commercials will begin filming Tuesday, August 21 and will continue through the end of the week. The fall commercials will feature activities such as indoor pools, spas, rooftop bars and fire pits, and shopping. The "Do Anything, Do Everything" campaign launched on April 16, 2012.
About the Atlantic City Alliance (ACA)
The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.
SOURCE Atlantic City Alliance