ATLANTA, March 27, 2012 /PRNewswire/ -- For the sixth consecutive year, Lanza Group, LLC proudly announces State Farm as the Fiesta Atlanta 2012 insurance sponsor. The annual Cinco de Mayo celebration will take place at Centennial Olympic Park on Sunday May 6th, 2012.
Fiesta Atlanta 2012 enables State Farm to promote and strengthen the cultural values in the Latino community while celebrating with families, music, international food, and lots of fun! State Farm's mission in the Latino community is to build safer and more educated communities.
Each year, State Farm's staff hosts an informational booth and an open salsa dance floor for all attendees. State Farm makes it a priority to reach the Latino community and provide information that will help them manage their risks, both personally and in their businesses.
"Fiesta Atlanta is an amazing way for State Farm to connect with the growing Latino community in Atlanta. We are pleased to team up once again with such an excellent event, which not only connects us with thousands of people, but enables us to promote our mission to both the Latino and multicultural audience," said Kari Butler, State Farm Marketing Analyst.
Ralph E. Herrera, President of Lanza Group, LLC stated, it is a pleasure to partner again this year with State Farm. Like a good neighbor, State Farm Insurance, not only provides service to the Latino community, but also the community at large.
Fiesta Atlanta is a free, daylong festival that features live Latin music on two stages with international, national and local recording artists. The family stage includes lively, colorful acts like Mexican folkloric dancers, clowns, musicians and storytellers. Artists will sell handmade traditional crafts and delicious Latin foods. The festival's partners will provide samples of their products and interactive displays. For more information, visit www.FiestaAtlanta.com or "Like" Fiesta Atlanta on Facebook.
About Lanza Group:
Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration Fiesta Georgia and HABLA the Hispanic Achievement & Business Leadership Awards.
SOURCE Lanza Group, LLC