ATLANTA, June 17, 2016 /PRNewswire/ -- Only 3 months after its initial launch, Lil' Teethers relaunches their pacifier clip set, dubbed The Rainbow (for its rainbow colored silicone beads) and The Patriot (for its Red-White-Blue beads). When asked why the relaunch is only 3 months after the initial launch, owner Gioula Chelten said: "We started out with a great set of pacifier clips but while most customers loved it, we realized that it fit onto standard pacifiers, but not onto uniquely shaped pacifiers like the Soothie and Mam brands. We listened to our customers and knew that we had to adapt quickly to keep them happy."
The initial pacifier clips had a button at its end, which was too big to fit through the small holes of the Soothie and Mam brands of pacifiers. "We could have lengthened the string, which would then have enabled our pacifier clips to fit onto Mam and Soothie pacifiers, but if we lengthened it, our pacifier clips would no longer adhere to international safety standards for infants, and this was not an option for us," said Gioula Chelten. International Safety Standards dictate that the pacifier clip (excluding the head), cannot exceed 21cm. After researching the market and reviewing customer preferences, Lil' Teethers decided to go with a loop at the end of their pacifier clips. The loop now allows Lil' Teethers pacifier clips to fit onto normal and unusually shaped pacifiers, while adhering to all the safety standards for infants.
Lil' Teethers pacifier clips are purchased by many parents who like it because of its versatility—it's a traditional pacifier holder, but because it's made almost entirely out of food-grade silicone, it's also a teether. Many parents regard it as an infant sensory toy because their babies like to play with it, thanks to its vibrant colors and shapes. Finally, it also attaches onto baby car seats, high chairs, jumpers, exersaucers, and other small toys. With the new updates, parents will continue to receive those benefits, but now also be able to attach it to most pacifiers.
The Rainbow and Patriot is a set of two silicone pacifier clips. The set is available on Amazon.com, and retails for $14.97.
About Lil' Teethers
Lil' Teethers products are BPA free, non-toxic, has no phthalates, cadmium or lead. They are also made of food-grade silicone, and made in a factory that has passed FDA inspections. Lil' Teethers products have received certification from Australian, Canadian and European Safety Commissions, as well as local safety commissions such as ASTM and California Proposition 65.
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SOURCE Lil' Teethers