Lillians® Welcomes Its Newest Franchise Location: Lillians Of Grundy Center, Iowa! Starting Wednesday, April 2, the Newest Lillians Offers Trendy & Affordable Fashion, Handbags and Seasonal Accessories!

PLYMOUTH, Minn., April 2, 2014 /PRNewswire/ -- Lillians®, The Hippest Shoppe in Town®, today announced the opening of its newest franchise location in the charming Iowa farming community of Grundy Center. Lillians of Grundy Center is the brand's 27th location and the second in Iowa.

Like all current Lillians locations, Lillians of Grundy Center offers women the latest looks in boutique and department store fashions and accessories that are a great value, in addition to being fashion forward. The new store location will follow the brand's unique "occasional sale" with "un-traditional hours" concept, opening its doors Wednesday through Saturday each week, year 'round.

The shoppe is located at 612 G Ave. in Grundy Center, a community nestled in the midst of East Central Iowa's rich farmland. The owner of Lillians of Grundy Center is Renae Hockemeyer. Providing women in her community an exciting new option for trendy and fun fashion and accessories is a dream for Hockemeyer and the entire Lillians organization.

"We are excited to welcome Renae into the Lillian's family and to introduce the women of Grundy Center to fabulous fashion and accessories," said Cindy Deuser, CEO of Lillians Holdings Inc. "We built our business on selling a social retail shopping experience, complete with all the bells and whistles that women want. Our aim is to stand out in the retail crowd and serve up an unforgettable experience!"

Deuser went on to invite all the ladies in the Grundy Center area to stop by the newest Lillians location in April, enjoy some complimentary sweet treats and beverages, and discover for themselves why Lillians is the "Hippest Shoppe in Town!"

Lillian's current portfolio has 27 locations in nine states, including two in Iowa. Others are located in Minnesota (9), North Dakota (3), Colorado (1), Illinois (1), Missouri (1), South Dakota (1), Texas (1) and Wisconsin (8). The company is registered to franchise throughout the United States.

Lillians Holding Inc., parent company for Lillians Shoppes, began franchising throughout the United States in early 2008. Franchise information is available at www.lillians.com.  Just click on "Own a Shoppe."

SOURCE Lillians



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