Lillians® Welcomes Its Newest Franchise Location: Lillians of Monroe, Wisconsin! Starting Thursday, October 3, the Newest Lillians Offers Trendy & Affordable Fashion, Handbags and Seasonal Accessories!

PLYMOUTH, Minn., Oct. 3, 2013 /PRNewswire/ -- Lillians®, The Hippest Shoppe in Town®, today announced the opening of its newest franchise location in the historic southern Wisconsin town of Monroe. Lillians of Monroe is the brand's third store opening this year and the eighth location in Wisconsin.

Like all current Lillians locations, Lillians of Monroe offers women the latest looks in boutique and department store fashions and accessories that are a great value, in addition to being fashion forward. The new store location will follow the brand's unique "occasional sale" with "un-traditional hours" concept, opening its doors Thursday through Sunday each week, year 'round.

Located at 1626 - 11th St. in the beautiful and historic downtown, owners of Lillians of Monroe are mother and daughter, Jane and Katlyn Lee. The Lees are excited to bring fun and affordable fashion to women in the area who want to shop local and support their community.

Well-known in the area, the Lee family also operates the town's popular Garden Deli. Monroe is the county seat of Green County and is known as "the Swiss Cheese Capital of the USA."

"The Lee family is a great supporter of the community of Monroe and we are excited to have them join the Lillian's family to bring fabulous fashion and accessories to women in southern Wisconsin," said Cindy Deuser, CEO of Lillians Holdings Inc. "We built our business on selling a social retail shopping experience. Our aim is to stand out in the retail crowd and serve up an unforgettable experience!"

Deuser went on to invite all the ladies in the Monroe area to stop by the newest Lillians location in October, enjoy some complimentary sweet treats and beverages, and discover for themselves why Lillians is the "Hippest Shoppe in Town!"

Lillian's current portfolio has 27 locations in nine states, including eight in Wisconsin. Others are located in Minnesota (10), North Dakota (3), Colorado (1), Illinois (1), Iowa (1), Missouri (1), South Dakota (1), and Texas (1). The company is registered to franchise throughout the United States.

For store hours and more information about the new Lillians in Monroe, and all Lillians locations, visit www.lillians.com.

SOURCE Lillians



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