Lillians™ Welcomes New Franchise Locations in Milton, Wis., and Kirkwood, Mo.

PLYMOUTH, Minn., Nov. 9, 2010 /PRNewswire/ -- Lillians™, the Hippest Shoppe in Town®, today announced the opening of two new franchise locations in Wisconsin and Missouri. Like all 37 Lillians/ Moon Goon locations, these new additions offer women the latest looks in boutique and department store fashions and accessories at "ridiculously affordable" prices. They will follow the brand's unique "occasional sale" concept opening their doors either the first or second Thursday through Sunday each month, year round.

• Lillians of Milton, Wis., owned by, Mindi Dmitruck and Joan Hunt , is located in the Historic Old Junction Mill at 613 W. Madison Ave., Ste. #2. This shoppe will celebrate its grand opening sale November 11th - 14th and be open the second Thursday through Sunday each month year round.
• Lillians of Kirkwood, Mo., is the first location in the state of Missouri, and is owned by sisters Erin McCulloch and Leslie Borgmeyer , and will celebrate its grand opening November 26th (Black Friday) - November 28th. This shoppe is located at 205 N. Kirkwood Rd., and will hold its regular public sales the first Thursday through Sunday each month starting in December.

With the addition of these new Shoppes, the company's current portfolio of 37 locations includes seven in the state of Wisconsin and one in Missouri. Others are located in Minnesota (18), Iowa (3), North Dakota (2), South Dakota (2), Illinois (1), Colorado (2) and Texas (1).

"This is an exciting time in our company as we not only just celebrated our 5th anniversary of our first Shoppe in Buffalo, Minn., we've also successfully integrated the fashion side of Lillians, called Moon Goon , into all the communities we serve," said Cindy Deuser , CEO of Lillians Holdings, Inc. "In addition to our stand-alone Moon Goon Shoppe in Hopkins, Minn. -- which is located just a few doors down from Lillians on Main Street -- the other 36 Shoppes have successfully incorporated our hip and stylish Moon Goon apparel into their floor plans."

Deuser went on to invite all the ladies throughout the Milton and Kirkwood areas to stop by these new Lillians locations in November, enjoy some complimentary coffee and cookies, and discover for themselves why Lillians is the 'Hippest Shoppe in Town'!

Lillians Holdings, Inc. is the parent company for Lillians Shoppes. For more information, visit online at www.lilliansshoppe.com.

SOURCE Lillians

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http://www.lilliansshoppe.com