Lily.B Skincare™ Signs Grammy® Award-Winning Artist Colbie Caillat as Brand Ambassador
LOS ANGELES, April 4, 2012 /PRNewswire/ -- Lily.B Skincare, a line of simple, natural skin care products, announced today that Grammy Award-winning, singer-song writer, Colbie Caillat is the brand's official spokesperson.
Caillat has entered into a multi-year agreement with Lily.B Skincare to promote its line of skin care products. Currently, the brand consists of the Essential 5 Collection. A simple 3-step regimen created for women of all skin types, the products are formulated to cleanse, nourish and protect the skin. Endorsed by dermatologists, Lily.B promotes smart skin care, giving consumers confidence in their skin. The Essential 5 Collection consists of: rose hip infused Facial Wash, red tea defense booster Hydrating Serum, multi-action rescue Ultra Eye Cream, 24/7 defense Daily Moisturizer, and botanical rich protection SPF 30 Ultra Defense.
"I am so excited to be partnering with Lily.B Skincare as its spokesperson," says Caillat. "Life is busy and complicated, so my skin care can't be. The Lily.B line is simple, made of natural ingredients, without the use of parabens, dyes or fragrances. And I really love that they don't test on animals."
"We are thrilled to have Colbie on the Lily.B team," says Lily.B Founder, Liz Bishop. "Her amazing talent, energy, and lifestyle make her the perfect partner as we continue to grow the Lily.B brand."
A two-time Grammy Award-winning, platinum–selling artist, Caillat is best known for her natural, California beauty and her hit songs Bubbly, Realize, Lucky, and current chart topping single, Brighter than the Sun. Caillat will be co-headlining a 50-city, summer concert tour with Gavin DeGraw, kicking off May 25.
Colbie Caillat will be actively promoting Lily.B in its print, on-line, in-store, and social media campaign, including a series of appearances on behalf of the brand.
To learn more about Lily.B Skincare or to purchase, please visit: www.lilybskincare.com
About Lily.B Skincare
Using the best of science and nature, Lily.B brings a simple, natural, proactive approach to everyday skin care. Endorsed by dermatologists, the products are rich in natural protective antioxidants and are infused with skin nourishing and age-defying ingredients. Suitable for all skin types, the 5-product collection is currently available online at: www.lilybskincare.com
About Colbie Caillat
Malibu born Colbie Caillat's first single "Bubbly," (from her debut album COCO) caught a generation's imagination and has become one of the best-selling digital tracks of all time. Billboard named Caillat its Breakthrough Artist of the Year. Her follow-up, BREAKTHROUGH broke at No. 1. Later that year, Caillat was honored with four Grammy nominations and won two for her collaborations with Jason Mraz and Taylor Swift. "Brighter Than the Sun," the second hit from All OF YOU, has been featured in more than 21 films, TV shows and commercials, making it the most licensed new song this decade. Her newest single, "Favorite Song," is a duet with Common. She supports the Surfrider Foundation, Save the Music, Farm Sanctuary, and the Humane Society of the U.S., for which she is a spokesperson. CAILLAT PHOTOS: http://www.dbaronmedia.com/colbie-caillat-biography.html
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SOURCE Lily.B Skincare