NEW YORK, Dec. 13, 2016 /PRNewswire/ -- Limbik, a leading performance analytics company for video, today announced a deal that will integrate Nielsen PRIZM into the Limbik platform. This is the first time Limbik has integrated third-party consumer reporting into its platform at scale.
"We work with some of the most influential publishers, brands and agencies in the world and are always looking for innovative ways to provide incremental value to our customers," says Zach Schwitzky, Co-Founder and CEO, Limbik. "Integrating Nielsen PRIZM into the Limbik platform will enable publishers, brands and agencies to better understand how many people are watching, who they are, and the degree to which they are paying attention."
PRIZM classifies every U.S. household into one of 66 consumer segments based on the household's purchasing preferences. This allows marketers to use data outside of their own customer files to pinpoint products and services that their best customers are most likely to use as well as locate their best customers on the ground.
"It is no longer acceptable for plays and viewability to dictate success, especially as the industry moves more toward branded and sponsored content," Schwitzky added. "This collaboration with Nielsen marks an industry first offering – the ability to deliver granular data on video viewers with attention metrics such as in-view, audibility, average minute audience, and more."
Limbik customers who want access to Nielsen PRIZM data should contact their Limbik account executive.
Limbik is a New York-based performance analytics company for video used to determine audience size, composition and overall attention paid to video by looking at attributes such as viewability, audibility, exposure time, screen real estate, and more. The company was founded in 2016 by Zach Schwitzky and Josh Levin. The serial entrepreneurs had previously worked together at Newlio, a survey analytics and research company founded by Schwitzky. For more information, please visit www.limbik.tv.
Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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